Too many founders assume revenue equals health.
In reality, cash flow, structure, and financial discipline are what keep businesses alive.
In Episode 168 of Localization Fireside Chat, Robin Ayoub sits down with Uchenna Okeke, Founder of CFO Advisory Services, for a practical conversation about the financial blind spots that quietly undermine growing companies.
Uchenna shares how early exposure to both business success and failure shaped his perspective on risk and fragility. Together, they unpack why many founders try to wear every hat, underestimate concentration risk, and wait too long to bring CFO-level thinking into the business.
This episode covers:
Why great ideas still fail without financial structure
The difference between revenue and real cash flow health
The danger of relying too heavily on a single client or contract
What CFO-level thinking actually looks like for startups and SMEs
How financial clarity improves decision-making and long-term outcomes
This is a must-listen for founders, operators, and executives who want to build resilient, investable businesses.

🎧 Watch the full episode on YouTube:
https://youtu.be/nGmKG8dcdIE
🔗 Localization Fireside Chat:
https://www.l10nfiresidechat.com
🔗 N49Networks – Growth, AI, and Advisory Services:
https://www.n49networks.com

Credits
Host: Robin Ayoub, Founder, Localization Fireside Chat

Connect and watch more
Website: www.L10NFiresideChat.com
Spotify: https://open.spotify.com/show/5OoURgc29R31XPGzOWL9iX
Be a guest: https://calendly.com/robin-ayoub/localization-fireside-chat-podcast-recording
LinkedIn: https://www.linkedin.com/in/robinayoub/

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Views are for education and discussion. Apply judgment in your own context.

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