In the premiere episode of Timepiece Talks, Erin sits down with his longtime friend and client Fred Gletten — the entrepreneur behind 2101 Gallery, a private automotive lease/rental service and creative car campus in LA. The two revisit how they first crossed paths years before they ever swapped watches, talk through what it takes to build a business based on the right clients, and laugh through some wild stories from the rental world — including the saga of a G-Wagen that racked up 15,000 miles in three weeks.

Fred opens up about the watches that mean the most to him, from a vintage 18k gold AP inspired by his grandfather, to a Patek World Time scored at auction, to a gold Royal Oak dated on his exact birthday. He and Erin dig into what makes a collection personal, why hype pieces lose their magic, and the importance of buying pieces that truly resonate.

In this episode:

• How Fred built a curated client base through 2101 Gallery
• The G-Wagen rental nightmare and the realities of repos
• The stories behind his favorite watches
• Why unique, meaningful pieces beat hype watches
• GT2 RS vs. F12, Porsche vs. Ferrari, and car market insights
• Fred’s advice for building success (and a collection): stay patient, have fun with the work, and stop waiting for permission

Follow today’s guest Fred Gletten on Instagram at @mr.gletten.
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