Humboldt County is at a crossroads, but the conversation around our economy is missing the point. In this episode of Behind the Redwood Curtain (BTRC), Carly Tambling of Bright & Green joins us to pull back the curtain on the "Sustainability" industry and why most local economic initiatives are failing to move the needle.We aren’t just talking about recycling; we’re talking about survival. From the brutal truth about the StartUp Humboldt Competition to the transition from a "W-2 mindset" to high-value leadership, Carly breaks down what it actually takes to build a "Capitalist with a Soul" business in the 707.THE ROAD TO 100 SUBSWe are currently at 85 subscribers. If you value raw, unfiltered conversations about the future of Northern California, hit that Subscribe button and help us reach our first major milestone before the next episode drops!TIMESTAMPS:00:00 Intro03:18 How Bright & Green Got Started09:21 The Hardest Part of Managing a Team13:44 Hiring Based on Values (What Actually Matters)16:44 Red Flags vs Green Flags When Hiring18:43 Is Bright & Green Actually Profitable?20:31 Why Community Involvement Drives Business Growth27:01 The Biggest Misconception About Humboldt’s Economy30:09 Can StartUp Humboldt Really Change the Local Economy?39:24 Why Zero Waste Events Often Fail41:07 What Makes a Great Volunteer Stand Out42:46 The Mission Behind the Center for Sustainable Development46:55 The Reality of Working a W-2 Job While Building Something Bigger55:47 The Importance of Mentorship in Business58:09 Focusing on $1,000/Hour Tasks as a Founder01:01:39 Why Environmental Sustainability Actually Matters01:03:57 What Is Wishcycling? (And Why It’s a Problem)01:05:10 How Bright & Green Would Use Startup Funding01:06:40 Final Advice for EntrepreneursGUEST INFO:Carly Tambling is the founder of Bright & Green, a leader in zero-waste event management and sustainable consulting.Follow Bright & Green: https://www.instagram.com/brightandgreen/CONNECT WITH US:Subscribe: https://youtube.com/@behindtheredwoodcurtain?si=0J-iVlSrQ2oxOkhJ

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Listen on Spotify: https://open.spotify.com/show/6n0mYaKdYW4kgbixUJ9hrt?si=7fiyltvnQzC5O6juCpyYawStartup Humboldt: https://startuphumboldt.org/