Car Guy Coffee Podcast Presents #5Liner feat. Steve Greenfield
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Welcome to The #5Liner, the show dedicated to the individual journeys that power the automotive industry. It's not about the company; it's about the individual, their career, mindset, and personal story. In each episode, we sit down with a high-quality selection of Car Guys and Car Gals to get beyond the title and into the hard earned wisdom they've gained. Join us as we uncover the wins, challenges, and #5Liner takeaways that have shaped today’s top talent.
In this episode of The Car Guy Coffee Podcast, hosts Lou Ramirez and Fred Lennartz welcome Steve Greenfield, a 25-year automotive veteran and founder of Automotive Ventures, an early-stage venture capital firm investing in entrepreneurs across automotive and mobility. Steve shares his “why,” emphasizing the industry’s human-centric importance and constant opportunity to solve problems, and explains how a 1999 phone call led him from Toronto into automotive through selling Manheim’s early internet tools. He discusses preparedness meeting opportunity, the impact of mentors—especially bosses and his mother—and how great leaders create growth by giving people chances before they feel ready.
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