エピソード

  • Ai Business Tools Helping NASA Get To Mars
    2025/10/02

    What if the same Ai tools you’re using in your business could help NASA get humanity to Mars by 2040?

    That’s exactly what I shared live at NASA’s Nexplore Conference in Arlington, Virginia - and what I’m bringing to you in this brand-new episode of Capability Amplifier.

    This isn’t science fiction. You’ll see how Ai is already being used to:

    • Prototype life-saving astronaut health tech in under an hour
    • Solve energy and food challenges on Mars
    • Build real apps, commercials, and presentations - in 20 minutes or less
    • Tell better stories that attract capital, talent, and partnerships

    The crazy part?

    These same systems work for founders, consultants, and creators here on Earth - whether you’re building a new business, inventing products, or scaling your team’s productivity.

    KEY INSIGHTS & TAKEAWAYS:

    The Off-World AI Playbook
    Why NASA tapped entrepreneurs and Ai innovators to help solve its toughest problems - mental health, food, sanitation, and more.

    From Problem to Prototype in 20 Minutes
    How I built CoughSense, an astronaut respiratory monitoring app, in less than an hour using Ai tools (something that would normally take months and millions).

    The “Genius Stack” Framework
    Why you should never rely on a single Ai - and how to stack multiple Ais for faster, more reliable outcomes.

    Storytelling at Scale
    Why solving problems isn’t enough - you must be able to tell a story that inspires buy-in from leaders, investors, and customers.

    Super Agents & Real-Time Research
    Discover the Ai super agents that plan ahead, debug, and build apps without you needing to write a single line of code.

    Business, Education & Job Creation
    Why rapid prototyping with Ai is the future of entrepreneurship and why young founders (like my own son) are already using it to create companies and land six-figure opportunities.

    The 18–36 Month Window
    Why entrepreneurs have a short window to embrace Ai - or risk being left behind.

    TIME STAMPS:

    [00:00:00] Introduction: Why NASA is betting on Ai to reach Mars by 2040
    [00:01:48] The biggest challenges: health, food, sanitation, power, mental health
    [00:06:20] How a simple brainstorm led to CoughSense - an Ai-powered astronaut health app
    [00:09:04] The “Genius Stack” Framework: stacking 10+ Ais for breakthroughs
    [00:13:12] The truth about trusting Ai platforms (and why speed beats loyalty)
    [00:16:13] Turning ideas into code prompts (even if you can’t code)
    [00:19:52] Testing 10 Ai coding tools in parallel - winners and losers revealed
    [00:26:47] What my son built with Ai at 23 (and why it landed him equity in a company)
    [00:30:45] The Americium Story: turning nuclear waste into power for space exploration
    [00:38:22] Ai storytelling: from scripts to synthetic video to pitch decks in minutes
    [00:44:20] Why founders must lead by example - culture, behavior, and mindset shifts
    [00:47:08] The Four Quadrants of Ai: Superpowers, Marketing, Top-Line Growth, Automation
    [00:53:20] Real stories from Ai Accelerator Live - teams, families, and breakthroughs
    [00:57:59] Final message: The 18–36 month window before Ai becomes non-optional

    If you want to see how Ai can transform not just your business, but the future of humanity, don’t miss this episode.


    PS – When you're ready, here’s how I can help:

    1. Join me for 2 days at Genius Network Headquarters, this Oct. 28-29, for the Ai Accelerator Live Event – register here: www.AiAccelerator.com/Live

    2. Want to discover your next big opportunity? Meet me for a Cup of Coffee at my Digital Cafe (this is where we can meet): www.MikeKoenigs.com/1kCoffeeCA

    3. Ready to reinvent yourself, your business, and your brand, and experiencing a massive personal and professional breakthrough? Watch this.
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    1 時間 1 分
  • Living Internationally, Building Partnerships, and Manifesting Your Future (with Allison Maslan)
    2025/09/24

    What if the key to your next big breakthrough wasn’t hustling harder…

    But creating the space to actually think like a visionary?

    That’s exactly what I unpack in this brand-new episode of Capability Amplifier with my good friend Allison Maslan – CEO of Pinnacle Global Network and author of Scale or Fail.

    We go into:

    • Living Internationally – how Allison built her business while living half the year in Mexico (soon Greece!) and why changing your environment changes your creativity.
    • Strategic Partnerships – her system for landing high-value partnerships with EO, YPO, WPO, and global organizations… without cold outreach.
    • Vision Crafting – the daily practice she uses to manifest her future self, attract the right opportunities, and keep innovating.
    • Innovation & Energy – why most entrepreneurs get stuck on autopilot—and the small shifts that can reignite creativity.


    If you’ve ever dreamed of running your business from anywhere in the world, building powerful partnerships, and designing your future instead of reacting to it – this conversation will light you up.


    KEY INSIGHTS & TAKEAWAYS:

    Living Internationally as a Founder
    Why relocating—even part-time—can open your mind, boost your creativity, and expand global opportunities.

    The Power of Strategic Partnerships
    How Allison intentionally built relationships that led to multi-million-dollar opportunities with top-tier organizations.

    Vision Crafting: A Daily Practice
    The exact journaling + visualization method she uses every morning to manifest opportunities, partnerships, and even her soulmate.

    Scaling Beyond Operations
    Why CEOs must transition from operator to visionary—and how to avoid getting buried in the weeds.

    Creating Space for Innovation
    How to design your environment and schedule so you can continually innovate instead of burning out.

    TIME STAMPS:

    [00:00:00] Introduction – Mike & Allison set the stage: visionary space, partnerships, and lifestyle design.
    [00:02:30] Living Internationally – Running a company from Mexico (and soon Greece).
    [00:06:20] Cultural Lessons – What it really takes to do business across borders.
    [00:12:00] Strategic Partnerships – Allison’s system for building intentional, scalable relationships.
    [00:18:45] The “Go-Giver” Approach – Why generosity is the secret to partnership success.
    [00:23:00] Mike’s Challenge – Filling events without doing it all himself. Allison advises.
    [00:28:10] Vision Crafting & Energetics – Daily practices that fuel creativity and manifest results.
    [00:34:40] From Woo to Work – Blending quantum physics with proven scaling strategies.
    [00:43:00] Journaling, Visualization & Downloads – Allison’s exact process.
    [00:48:30] Breaking Out of Autopilot – Why most entrepreneurs get stuck and how to reset.
    [00:50:45] Wrap-Up – Where to find Allison’s work and resources.


    If you’re ready to stop running on autopilot and start living as the visionary of your business (and your life), this is a must-listen.

    PS – Here’s how I can help:

    1. There's still time to join me for 2 days at Genius Network Headquarters, this Oct. 28-29, for the Ai Accelerator Live Event – register here: www.AiAccelerator.com/Live
    2. Want to discover your next big opportunity? Meet me for a Cup of Coffee at my Digital Cafe (this is where we can meet): www.MikeKoenigs.com/1kCoffeeCA
    3. Ready to reinvent yourself, your business, and your brand, and experiencing a massive personal and professional breakthrough? Watch this.
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    51 分
  • How to Profit from the Most Stable Asset Class
    2025/09/17

    Ever wondered what makes self-storage the perfect investment - especially during unpredictable economic times?

    In this episode, I’m joined by my friend and strategic investor, Arthur Hood, who’s personally structured over half a billion dollars in deals.

    Arthur and his partner, Russ Colvin, have cracked the code on self-storage, consistently outperforming every other real estate asset class for the past 25 years.

    You'll discover exactly why self-storage generates immediate cash flow, offers recession and inflation resistance, and attracts institutional buyers eager for stable returns.

    We'll cover Arthur's exact formula for creating instant equity, predictable cash flow, and substantial tax advantages—plus, why institutional-grade self-storage facilities could be your next breakthrough investment.

    KEY INSIGHTS & TAKEAWAYS:

    Why Self-Storage Beats Other Investments

    • Predictable cash flow with low operating expenses, minimal staffing, and high stability.
    • No toilets, no tenants' rights hassles—just straightforward business.

    Arthur’s Perfect Investment Formula

    • Asset-backed investments that appreciate and produce immediate cash.
    • Value creation through strategic site selection, zoning approvals, and entitlement.

    Generation 5 Storage Facilities: Premium and Profitable

    • Discover what sets "Gen 5" facilities apart from traditional storage warehouses—climate-controlled spaces, enhanced security, and aesthetics that attract higher-paying tenants.

    Insider Strategy: Contrarian Opportunity Spotting

    • Learn how Arthur and Russ identify undervalued markets and turn them into high-performing assets.
    • Why locations near growing urban centers and stadiums are hot spots for profitable storage.

    Tax Advantages & Opportunity Zones

    • Deep dive into how investors leverage depreciation and Opportunity Zones to significantly reduce tax liabilities.

    Operational Excellence: Low Costs, High Returns

    • How Arthur ensures maximum profitability through careful construction, efficient operations, and strong management partnerships.

    Investor Trust & Transparency

    • Why transparency and consistent communication through detailed updates and site visits set Arthur apart from typical real estate investments.

    TIME STAMPS

    [00:00:00] Introduction: Why Self-Storage?

    [00:02:55] Arthur Hood: Strategic Investing Master

    [00:03:54] The Simplicity & Profitability of Storage

    [00:05:52] Generation 5 Facilities Explained

    [00:06:46] Meet Russ Colvin: "The Storage Savant"

    [00:09:04] Why Storage is Recession-Proof

    [00:10:55] Arthur’s Perfect Investment Formula

    [00:13:18] Contrarian Market Selection Strategies

    [00:15:44] Structuring Deals: Equity, Debt, & Returns

    [00:18:28] Tax Advantages and Opportunity Zones

    [00:20:27] Operational Excellence & Cost Efficiency

    [00:23:01] Transparency & Investor Relations

    [00:27:59] Essential Questions Every Investor Should Ask

    If you're ready to dive into one of the most predictable, profitable, and inflation-resistant investments available today, this episode is for you.

    Ready to see if self-storage investing is right for you? Visit https://www.YourSpaceAmerica.com to get access to exclusive investment details, site visits, and a free deal prospectus.

    In just a few minutes, you'll understand how self-storage could unlock predictable cash flow and substantial tax advantages for you.

    To connect with Arthur, reach out here:
    Personal Website: www.arthurhood.com
    Contact Email: info@arthurhood.com
    Professional Website www.YourSpaceAmerica.com
    Socials: @arthurhooddotcom

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    32 分
  • How to Multiply Revenue, Support Your Team, and Win More Customers (with Ai)
    2025/09/11
    What if Ai could instantly boost your top-line revenue, radically multiply your productivity, and help you land dream opportunities – like speaking at the United Nations?In this special episode, I'm sharing my full training from the "Success Summit" hosted by Michael Rozbruch. In just 75 minutes, you'll discover exactly how to get your time back, overcome overwhelm, and use Ai to find new customers, convert leads faster, and replace hours (even weeks) of work with simple Ai tools.You'll see how I prepared a UN-approved speech and bio in just four hours using Ai…How I landed a gig at NASA…And how you can replicate these results in your own business – no tech experience needed.This episode gives you a powerful blueprint for leveraging Ai to accelerate growth, streamline operations, and leave competitors behind.KEY INSIGHTS & TAKEAWAYS:The Four Quadrants of AiLearn how Ai upgrades your personal capabilities, your team, your brand, and most importantly – your revenue.Replace and Enhance Your Team with AiDiscover how I hired the perfect "unicorn" replacement in less than two weeks by leveraging Ai to create job descriptions, screen candidates, and onboard faster.Instant Institutional Knowledge (Never Lose Information Again)See how to effortlessly capture SOPs, meeting notes, and institutional wisdom with simple tools like Otter and NotebookLM, dramatically cutting onboarding time.The Multiple Genius StrategyLeverage multiple Ai tools simultaneously to instantly become an expert on any topic, get deep prospect insights, and fact-check in real time – without the effort.Rapid Revenue and High-Value OpportunitiesSee the Ai-driven sales strategy we use to close six-figure deals in single conversations and how Ai landed me prestigious speaking engagements at the UN and NASA.Monkey Pick Good Banana (No Expertise Needed)Understand how to use Ai even if you have zero tech skills – by simply selecting the best outputs from multiple Ai "geniuses."TIME STAMPS:[00:00:00] Introduction & The Big PromiseMy keynote from Michael Rozbruch’s Tax Resolution Success Summit.[00:02:51] Get Customers & Replace Your Team with AiHow Ai solves your biggest fears: overwhelm, losing knowledge, and getting customers.[00:03:25] Ai at the United Nations (in 4 hours!)The story of how Ai helped me quickly prepare a speech and bio that landed me a speaking gig at the UN.[00:07:07] Creating Synthetic Videos with InVideoWatch how I used Ai to produce professional video content without a production team.[00:09:39] The Four Quadrants of Ai ExplainedWhy Ai frameworks create freedom and how to implement them immediately.[00:18:04] Ai Superpowers & Instant ProductivityMy #1 Ai tip for multiplying your daily productivity (using your smartphone!).[00:24:13] The MAC Method & Never Losing KnowledgeHow to mentor yourself, automate tasks, and critique using Ai.[00:31:00] Hiring Unicorns with AiThe exact strategy I used to find the perfect Chief of Staff replacement in less than two weeks.[00:34:08] Fixing Email OverloadHow Fixer AI saves me two hours daily by automating email responses.[00:39:07] The Multiple Genius StrategyHow having multiple Ai experts working simultaneously transforms your business.[00:44:48] Instantly Discover High-Value Tools & OpportunitiesAi-powered prospect research and revenue opportunities.[00:56:06] NotebookLM: Capture & Leverage Institutional KnowledgeNever lose vital information or SOPs again with simple Ai-driven tools.[01:02:16] Using Ai to Find Ideal CustomersQuickly build hyper-targeted lists and gain deep insights to close bigger deals.If you're serious about multiplying your revenue, simplifying your operations, and growing faster – this episode is your ultimate Ai roadmap.PS – Here’s how I can help: Join me for 2 days at Genius Network Headquarters, this Oct. 28-29, for the Ai Accelerator Live Event – register here: www.AiAccelerator.com/Live Want to discover your next big opportunity? Meet me for a Cup of Coffee at my Digital Cafe (this is where we can meet): www.MikeKoenigs.com/1kCoffeeCAReady to reinvent yourself, your business, and your brand, and experiencing a massive personal and professional breakthrough? Watch this.
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    1 時間 17 分
  • Clarity, Confidence & Cash Flow: Building a Life You Don’t Have to Retire From
    2025/09/03

    What if “wealth” wasn’t about hitting some magic number in your bank account… but instead about clarity, cash flow, and confidence to live a life you never have to retire from?

    That’s exactly what this week’s guest, Brian Skrobonja, has helped thousands of high-net-worth entrepreneurs and business owners figure out over the last 30 years.

    Brian is a nationally recognized wealth advisor, a Forbes Top 10 podcast host, and the creator of the WealthSync Process—a system that goes way beyond rates of return to align your money with your life’s bigger purpose.

    We dive deep into:

    • Why most people define “wealth” the wrong way
    • How to think about passive income beyond real estate or investments
    • The psychology of purpose after a business sale or big transition
    • The tax blind spots that cost founders millions (and how to avoid them)

    If you’re an entrepreneur who’s built wealth, sold a business, or are staring down a transition—you cannot afford to miss this conversation.

    KEY INSIGHTS & TAKEAWAYS:

    Wealth Isn’t a Number — It’s Purpose-Driven
    Most people chase net worth goals… but often end up miserable. Brian reframes wealth as “funding your purpose,” not just padding your account.

    Cash Flow is King
    Assets alone don’t equal freedom. Everything should be measured against one question: “How does this affect cash flow?”

    The Myth of Retirement
    You can retire from a job—but you don’t want to retire from life. Align your money with activities, goals, and impact that keep you engaged and alive.

    Tax Blind Spots that Burn Millions
    Business exits, 401Ks, and charitable giving are often mishandled. The difference between structuring a deal before or after signing could be millions saved.

    The WealthSync Process
    Brian’s proprietary system ties together lifestyle goals, business exits, philanthropy, tax planning, and legacy so your money actually funds your life.

    TIME STAMPS:

    [00:00:00] Introduction – Why “clarity, confidence & cash flow” matter more than chasing returns.
    [00:03:10] The #1 money mistake most couples and founders make.
    [00:05:51] Brian’s backstory: from Croatian family work ethic to building a financial legacy.
    [00:08:56] The mindset shift from working harder → building passive income.
    [00:10:38] Introducing the WealthSync Process: aligning money with purpose.
    [00:14:07] Why $10M net worth can still leave people miserable.
    [00:16:36] Helping founders after business exits: the “Monday after the sale” question.
    [00:23:58] CPA blind spots, charitable strategies, and avoiding tax disasters.
    [00:29:27] Assets to Income: how to make your money actually work for you.
    [00:31:27] Everything comes back to cash flow.
    [00:32:33] Build a life you don’t have to retire from.

    In this episode, I sit down with nationally recognized wealth advisor Brian Skrobonja to break down why the traditional wealth path is broken, how passive income actually works, and why wealth isn’t a number—it’s about clarity, confidence, and cash flow.

    If you’re planning a business exit, sitting on a tax-deferred fortune, or just want to create reliable cash flow—you need this conversation.

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    36 分
  • How to (Legally) Unlock $10K–$50K of Tax-Free Income Every Year
    2025/08/20

    What if I told you there’s a way to pull $10,000–$50,000 of tax-free money out of your business every year—without working harder, changing your business model, or hiring a single new person?

    Sounds crazy, right? But it’s been hiding in plain sight inside the IRS code for over 50 years.

    In this week’s episode of Capability Amplifier, I sit down with my friend Nathaniel Ely (co-founder of TheAugustaRule.com) to break down how the Augusta Rule works, why most business owners are leaving serious money on the table, and how to make sure you don’t miss out.

    I’ll also share how I personally got a $40,000 tax-free check this year—and why I kicked myself when I realized I had missed out on hundreds of thousands of dollars in past years.


    KEY INSIGHTS & TAKEAWAYS:

    The Augusta Rule, Explained Simply
    A 14-day tax loophole that allows business owners to rent their residence(s) to their business, tax-free.

    Why Most CPAs Get It Wrong
    80–90% of deductions fail because of sloppy documentation. If it’s not written down, it doesn’t exist.

    Multiple Homes = Multiple Opportunities
    Your vacation home, second home, or even your RV may qualify. The IRS defines “residence” more broadly than you think.

    Real Case Studies
    From a modest ranch in Ohio ($6,700 in savings) to multi-home entrepreneurs pulling in over $100K tax-free every year.

    The 10 Conditions for Compliance
    We cover the step-by-step checklist to keep everything bulletproof—and why this strategy only works if you follow the rules.

    Done-For-You Solutions
    Nathaniel’s team built software + services to make compliance effortless. They’re on a mission to put $1B back into entrepreneurs’ pockets by 2030.


    TIME STAMPS:

    [00:00:00] What Is the Augusta Rule?
    Nathaniel explains how business owners can rent their home to their own company—14 days tax-free.

    [00:01:56] My $40K Check (and $360K Mistake)
    Mike shares his personal experience of saving—and losing—hundreds of thousands by not applying the rule earlier.

    [00:04:14] Why It’s Called the Augusta Rule
    The Masters golf tournament origins and how wealthy homeowners lobbied Congress to add this provision to the code.

    [00:06:42] From Tax Bills to Tax Breakthroughs
    Nathaniel’s personal journey of learning, failing, and finally systemizing the Augusta Rule.

    [00:12:40] Case Study: The “Normie Home” in Ohio
    How an average homeowner saves ~$6,700 annually with zero behavior change.

    [00:16:21] Multiple Homes, Big Returns
    How vacation homes, rentals, and even RVs qualify under the IRS definition of “residence.”

    [00:18:37] Case Study: $126K in Tax-Free Rent
    Three beach houses in Mexico equal $46K in real tax savings.

    [00:20:00] Case Study: $224K Rent = $118K Cash Back
    A California entrepreneur uses three properties to generate six-figure tax-free income.

    [00:22:46] The 10 Conditions for Compliance
    From rental agreements to meeting length, the checklist that makes it all audit-proof.

    [00:32:11] How Easy Is It Really?
    Why Nathaniel’s platform + EA support can make this a 5-minute-per-meeting task.

    [00:38:28] Free Tools & Resources
    The Augusta Rule calculator, deduction guide, and masterclass—all available at TheAugustaRule.com/save.


    If you hate writing checks to the IRS, this is one of the biggest “money on the sidewalk” opportunities I’ve ever covered on this show.

    If you want to see how much money you’re leaving on the table, head over to TheAugustaRule.com/saveyou’ll get the free calculator, deduction guide, and tools to estimate your tax-free savings – and you can even book a free consultation with an Augusta Rule specialist.

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    45 分
  • How to Upgrade Yourself, Your Brand, Your Team & Your Topline – with Ai
    2025/08/13

    If you could transform yourself into a “Superhuman Founder” with Ai – doubling your revenue, multiplying your impact, and automating the work of an entire team – would you do it?

    In this brand-new episode, I’m sharing my Four Quadrants of Ai framework – straight from the Ai Accelerator Live event.

    You’ll hear exactly how I (and our $250K+ clients) are using Super Agents to:

    • Give you superpowers you didn’t think were possible
    • Build a one-person marketing team that creates brand-level content at scale
    • Land customers, investors, and speaking gigs – on demand
    • Automate entire systems so your business runs 24/7 without you babysitting it

    I’ll walk you through the real tools, prompts, and workflows I use in my own companies – plus jaw-dropping case studies, including how we:

    • Built a custom app in an afternoon (no code!)
    • Turned raw YouTube videos into fully formatted installation manuals in minutes
    • Found investor leads, wrote outreach copy, and booked platform appearances – automatically

    Whether you’re a founder, consultant, or investor, this episode will change the way you think about Ai forever.


    KEY INSIGHTS & TAKEAWAYS:

    • The Four Quadrants of Ai
      Upgrade yourself, your brand, your team, and your top-line revenue using a repeatable framework you can implement this week.

    • Super Agents = Game Changer
      These aren’t “just” ChatGPT – they think ahead, make plans, and execute complex workflows without handholding.

    • Your Ai Superpowers
      Leverage the MAC Method (Mentor, Assistant, Critic) to teach, execute, and improve any business process – fast.

    • The One-Person Marketing Team
      How to produce high-quality video, audio, and written content – without hiring 10 people.

    • Closing Big Deals, Faster
      Find investors, dream clients, and speaking gigs – then personalize outreach at scale.

    • Automation & Scale
      Build systems that work 24/7 so you can stop being the bottleneck in your own business.

    • Why You Have 18–36 Months
      If you’re not implementing Ai now, your competitors will – and they’ll outperform and outcompete you.

    TIME STAMPS:

    [00:00:00] Welcome to the Four Quadrants of Ai
    The big promise: upgrade yourself, your brand, your team, and your revenue using Ai.

    [00:02:31] What Are “Super Agents”?
    Why they’re different from ChatGPT and how they plan, think, and execute at a higher level.

    [00:07:46] My Personal Ai Stack
    The exact order and tools I use daily, and how I decide which Ai to use for which job.

    [00:13:20] Quadrant 1 – Your Ai Superpowers
    How to get your time back, increase productivity, and expand your capabilities – without hiring.

    [00:36:58] Quadrant 2 – The One-Person Marketing Team
    Case study: turning raw video into a polished installation manual in minutes.

    [00:51:33] Quadrant 3 – Closing Big Deals Faster
    Finding 100+ ideal leads or investors – and writing custom outreach in minutes.

    [00:57:01] Quadrant 4 – Automation & Scale
    Building a no-code app prototype in an afternoon.

    [01:05:45] Biggest Lessons from Ai Accelerator Live
    Why workshops + collaboration create breakthroughs faster than solo learning.

    [01:16:29] How to Get Involved
    Details on the next Ai Accelerator Live and how to join the VIP experience.

    If you’re serious about future-proofing your business, this is your roadmap to becoming the most valuable person in the room – no matter where you go.

    PS – Whenever you’re ready, here’s how I can help:

    1. Get a ticket to my next Ai Accelerator Live event here (Use Code > BIRD500 < ) – www.AiAccelerator.com/Live
    2. Watch the video recording of this episode - PLUS get a bonus implementation guide: www.AiAccelerator.com/AiWorkshop
    3. Join me for a Cup of Coffee at my Digital Cafe and discover your next big opportunity. This is where we can meet:
      www.MikeKoenigs.com/1kCoffeeCA
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    1 時間 23 分
  • Scaling Without the Suck: The R&D vs. The Multiplier Brand
    2025/08/06
    Remember when Starbucks was a third place – not a sugar factory?In this new episode of Capability Amplifier, Dan Sullivan and I talk deeply on a topic every entrepreneur eventually faces:"How do I scale without degrading your product, brand, and soul?"We use Starbucks as a live case study to explore when and how companies lose their magic – and what founders can do to preserve their relevance, creativity, and quality… even as they grow.We also reveal a powerful model every entrepreneur should consider...You’re not running one business, you’re running two:Your R&D Brand: The original soul, essence, and innovation engine.Your Multiplier Brand: The scalable, distributable version that brings your magic to the world (without breaking it).If you’ve ever feared your company is growing too fast, losing its spark, or becoming a commodity – this episode will show you how to course-correct while expanding even bigger.We even roleplay a conversation with Howard Schultz to bring back the barista handshake.KEY INSIGHTS & TAKEAWAYS:The “Two-Brand” Rule for Founders Learn why every lasting business has an innovation engine (R&D) and a scalable model (Multiplier)—and how to run both without compromise.How Starbucks Lost Its Soul We deconstruct how a premium brand became a commodity—and what your business can learn from their slippage.Relevance is Everything Why founder energy, vision, and non-negotiables must be baked into your business DNA—or you'll get eaten by Wall Street.Codify the Magic Before You Scale Discover how to preserve your essence through documented values, customer feedback, and high-fidelity experiences.The Power of the Skunkworks How to create an internal “heritage lab” that keeps your creative edge alive while the rest of the company scales.How Strategic Coach Scaled Without Dan Dan reveals how he built a world-class coaching business with 15 coaches… without diluting the core genius of the brand.TIME STAMPS[00:00:00] Why Relevance Matters Dan and Mike unpack the fear every founder faces—losing their creative edge and becoming irrelevant.[00:02:17] What Starbucks Got Right—and Then Wrong A deep dive into the rise and fall of Starbucks’ magic, and how they lost the barista handshake.[00:06:26] The R&D Brand vs. The Multiplier Brand Why every founder must divide their company into two: the soul and the scale.[00:08:51] Dan’s Magic Question for Howard Schultz The question that could help restore the original Starbucks magic.[00:14:34] The Innovation Toolkit for Founders Mike and Dan lay out a step-by-step process to rediscover your brand’s soul using AI and customer feedback.[00:16:01] Strategic Coach’s Scaling Story Dan shares how he replaced himself, scaled with entrepreneurial coaches, and boosted retention and quality.[00:22:12] What Made Starbucks Great (According to AI) Mike shares ChatGPT’s diagnosis of Starbucks’ peak years—and how it maps to founder DNA.[00:28:40] Restoring the Founder’s Fire The key question every founder should ask to reconnect with their “golden decade.”[00:31:33] Why Founders Create Brands That Last From Apple to Tesla to Enduril, the secret to iconic brands is embedded in their creators’ DNA.[00:37:33] The Final Synthesis Mike wraps the episode with a powerful strategy: sell the scaled brand if needed—but never stop creating.[00:38:13] Dan’s Thought-Provoking Close “Look at tomorrow like it’s already yesterday. Are you proud of what you did?”If you want to scale with integrity – and keep the thing that made you successful in the first place – don’t miss this episode.PS – Whenever you’re ready, here’s how I can help: Get a copy of my New Digital Report, PROJECT SUPERPOWER, here: www.MikeKoenigs.com/SuperCA Join me for a Cup of Coffee at my Digital Cafe and discover your next big opportunity. This is where we can meet:www.MikeKoenigs.com/1kCoffeeCAIf you haven't already, get a Free Copy of my Ai Accelerator Book Here: www.MikeKoenigs.com/AiBookFreeCA
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    39 分