Canada's Brand Abroad: Making waves across the pond
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Canada's Brand Abroad: Making waves across the pond
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Canada's Brand Abroad is a limited series from Comms In Question.
Part 1: Making Waves Across the Pond
The UK and Ireland are open for business, but navigating a post-Brexit regulatory split and capturing the attention of fractured European audiences is harder than it looks. Canadian leaders face a deceptively challenging communications landscape — and subtle differences that can trip us up. Hear from our panel of market experts about the strategy, messaging and cultural pivots we need to do business with our cousins across the pond.
About Canada's Brand Abroad: A Limited Series
Canada is a strong brand on the global stage these days. So how do our organizations translate Canada's moment into their competitive advantage? How do we communicate strength and reliability in these turbulent times? And what do senior leaders need to know to make sure they are speaking to global audiences in ways they will understand?
Canadian journalist Steve Paikin guest-hosts this short-run series from Curious Public. Each episode will focus on a specific global market and bring together Marketing, Communications, and Strategy experts to help us understand the practical opportunities and challenges of expanding into new markets.