『Can AI Help Your Business Find Its Story? with Josh Lowman』のカバーアート

Can AI Help Your Business Find Its Story? with Josh Lowman

Can AI Help Your Business Find Its Story? with Josh Lowman

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Can AI help your business stand out — or does it just make everyone sound the same? Jonathan Green talks with Josh Lowman, founder of category-design studio Goldfront, about creating real categorical differentiation, going all-in on AI without gutting your team, and why human feeling is the one thing the machines can't fake. Key Takeaways: • Don't differentiate incrementally ("faster, more features") — create a real category • Being first in a category (or obsessively serving one customer) makes you irreplaceable • You can adopt AI without gutting your team — give everyone their own agent and protect jobs while revenue holds • AI drives a "race to similarity" (AI slop); human feeling is the differentiator • Automate the functional "money" work; keep the human "love" work — that's what customers won't pay a robot for Notable Quotes: "The real way to differentiate and persuade another human being is to show them that you feel something." — Josh Lowman "If we keep revenue flat, no one is getting laid off — that's my promise to you." — Josh Lowman Connect with Josh Lowman: LinkedIn: https://www.linkedin.com/in/joshlowman Website: https://goldfront.com Enjoyed this? Follow The Artificial Intelligence Podcast and share it with a founder trying to stand out.

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