In this episode, I dive deep into a formula that has shaped my 20+ years of entrepreneurship: Consistency + Creativity = Success. I share how this simple yet powerful equation can be applied across different business models—from fitness and corporate wellness to direct sales and masterminds. Whether you're running a coffee shop, selling products, or leading a service-based brand, having a consistent offer while layering in creative, seasonal, or thematic updates is key to keeping customers engaged and loyal. I also talk about how personal growth lays the foundation for implementing business strategies effectively, and how sticking to a yearly plan—with room for innovation—can build trust, visibility, and long-term success.

“People don’t come back to chaos—they come back to clarity. Be consistently creative, not constantly chaotic.” – Trina Gray

Key Takeaways

• Consistency builds trust—people crave predictability in products and services.

• Creativity keeps your audience engaged—themes and seasonal offers prevent stagnation.

• Stick to a yearly core offer and build your marketing and content around it.

• Use relatable analogies like coffee shops and restaurants to understand how to apply the formula.

• Self-improvement is the prerequisite—the best strategies won’t work without strong decision-making and personal growth.

Connect with Trina:

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In this episode, I share a pivotal lesson that will save you time and worry in your personal and work life. We all have runaway thoughts in our heads. We read into situations, we overthink conversations, we play back events in our head over and over. When we are unsure, we often fill in the gaps ourselves — creating stories that are not rooted in reality. We assume the worst, and that never ends well. I share with you how to recognize when this is happening and what steps you can take to resolve it. Take control back of your thoughts. To find peace of mind, you can let the runaway thought go or address it in a way that does not put the other person on the defensive. Learn to create more solutions and fewer stories.

"If you're going to make up a story, at least make it a good one — or better yet, don't make one at all. Just ask." – Trina Gray

Keypoints:

• Your Thoughts Aren’t Always Truths – When someone doesn’t reply, it’s easy to spiral. I remind you that delay doesn’t equal disinterest — it usually means distraction.
• Catch the Spiral Early – Learn to spot when your thoughts are running away from you. You have the power to pause, reassess, and redirect.
• Clarity vs. Closure – Ask yourself: do I need peace or answers? That choice determines whether you let go or ask a kind, open-ended question.
• Give People Grace – Life happens. Most of the time, a late reply isn’t personal — it’s about timing, not intention.
• Communicate Like a Grown-Up – Using mature, thoughtful language opens doors. Disarming questions lead to understanding, not conflict.

Connect with Trina:

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In this episode, I dive deep into a powerful leadership lesson that I created for an MBA class 15 years ago, called Heart and Armor. This is the foundation of leading others. The emotions of leadership are often harder than the work. I explain what it means to lead with both care and protection. I share how building three businesses and mentoring teams taught me to lead with integrity, even when others burn bridges. Leading with heart also requires armor to handle the emotional weight of leadership. Whether you’re managing a team, building a business, or simply showing up for others, this episode will help you feel seen, understood and empowered.

"Lead with love, but guard your soul—because your heart is your superpower, and your armor is your protection." - Trina

Key Takeaways:

• I learned that “heart and armor” is about leading with deep care for others while protecting my energy and well-being.

• Trina’s journey showed me that success in leadership often comes from serving others, not just managing them.

• I was reminded that not all relationships last forever, and that’s okay—I can give fully without expecting loyalty in return.

• I realized how crucial it is to handle criticism (especially online) with heart, not ego, even when it stings.

• This episode taught me that to lead well, I need to be both a poet and a warrior—creative, empathetic, and resilient.

Connect with Trina:

Instagram | LinkedIn | Website