Welcome back to Martinis & Mentors Podcast with Yvonne Arnold — the place where real estate pros come to fix their business and actually grow.

In this episode, Yvonne sits down with longtime friend and tech strategist Steve Olson — a real estate veteran, SaaS founder, and CRM whisperer — to unpack what’s really happening behind the curtain of real estate tech.

From Zillow’s power plays and Follow Up Boss’ acquisition, to the AI hype train and why most agents still don’t know what to do with their databases — this conversation pulls no punches.

Steve and Yvonne dig into what every agent actually needs to know about CRMs, data ownership, and how to focus on what still moves the needle: real conversations, real relationships, and real consistency.

✅ Why agents are addicted to “shiny object syndrome” and how to break it.
✅ The truth behind Follow Up Boss, Zillow Flex, and who really owns your data.
✅ Why CRMs don’t sell houses — but your conversations do.
✅ The simplest CRM setup that actually works (and won’t trap your data).
✅ Which CRMs Steve recommends — and which ones to stay away from.
✅ How to protect your business from SaaS companies profiting off your database.
✅ The weekly 100-activity rule that guarantees production (no AI required).

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