How do you lead product through hypergrowth, scale to IPO, and now advise the next generation of startups? In this episode of Startup Scaleup People, we sit down with Adriana Landaverde, a seasoned Chief Product Officer with 3 successful exits, including Trulia (IPO) and Nutmeg (acquired by JPMorgan).

From El Salvador to Silicon Valley to London, Adriana shares what it takes to scale product teams, build retention strategies, and become a trusted advisor to early-stage founders.

📢 About Startup Scaleup People: Real stories from startup, scaleup & enterprise leaders. From boardrooms to founder garages — we bring you insights on growth, leadership, funding, exits, and everything in between.New episodes every Sunday at 4PM UK time.

🧭 Chapters

00:00 Intro & Adriana's Background

02:00 What IPO Teaches You That Books Don’t

07:00 From El Salvador to Stanford to Silicon Valley

10:30 Trulia, Nutmeg & Product Leadership Across Stages

14:00 Balancing Customer Needs with Strategy

17:00 Aligning Sales, Product & Go-To-Market Teams

22:00 Nutmeg Launch Failure: Lessons in Execution

26:00 What Makes a Good Founder-Advisor Fit?

33:00 Clarity, Team Roles & Strategy for Scaling Startups

💬 Key Highlights

▸ Led product at Trulia (IPO $450M+), Nutmeg (acquired by JPMorgan), JamesEdition and more

▸ Scaled B2B & B2C product orgs across UK, US & EU

▸ Deep insights on retention, churn, and cross-functional product teams

▸ Advisor to Series A/B startups as fractional CPO

▸ Built product strategy with customer empathy + commercial focus

▸ Evangelist for sales + product collaboration

👥 Who Should Listen

Product leaders • Founders • CPOs • B2B/B2C Operators • Fractionals • Investors • Go-to-market teams

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