CLIP: Want to go viral? Hundreds of artists are now copying his idea... | Billy Lockett
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CLIP: Want to go viral? Hundreds of artists are now copying his idea... | Billy Lockett
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Two major record deals, and Billy Lockett walked away from both with nothing to show for it. Then his own manager told him an idea was career suicide, he did it anyway, and it changed everything!
Billy Lockett is a self-taught singer-songwriter and pianist from Northampton who has spent over a decade in the music industry, including two major label deals (Warner, and a Virgin-affiliated US label) that both collapsed without ever recouping.
After going fully independent, Billy (working alongside his mum) started posting real, unedited concert ticket sales numbers on TikTok and Instagram. One video hit 5-6 million views, hundreds of other artists have since copied the format, his monthly Spotify listeners have grown by 200,000-300,000, and his latest self-produced album hit No.1 in the UK indie charts.
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https://www.instagram.com/billylockett/?hl=en
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