CLIP: He Made DOAC's Trailers, Here's What He Learned About Going Viral
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CLIP: He Made DOAC's Trailers, Here's What He Learned About Going Viral
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Watch full episode here: https://www.youtube.com/watch?v=zdWVHaSQStE
The man who made millions of people click play on The Diary of a CEO just walked away from the job!
In this episode, Anthony Smith, the show's Director of Trailers for four and a half years, reveals the death threat, the burnout, and the real reason he quit one of the most influential roles in podcasting.
Anthony Smith spent four and a half years as Director of Trailers for The Diary of a CEO, the podcast hosted by Steven Bartlett that reaches over 10 million viewers a month. Before DOAC, Anthony worked as a video editor at a London agency producing social content for Disney, Marvel, Star Wars and James Bond, and started his own production company straight out of university, working with clients including Asda and the NHS. His trailer style, built through years of trial, error, and at points real burnout, became one of the most recognisable parts of the DOAC brand. In mid-2026, after roughly 450 trailers, Anthony left the company to start a new chapter.
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