CIPA Lawsuits, Tracking Technology Lawsuits, and Why Privacy Takes Center Stage
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CIPA Lawsuits, Tracking Technology Lawsuits, and Why Privacy Takes Center Stage
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What happens when decades-old wiretapping laws collide with modern website technology?
In this episode, Brian McGinnis and Lyric Menges unpack the growing wave of website tracking litigation under the California Invasion of Privacy Act (CIPA) and the federal Electronic Communications Privacy Act (ECPA). They explore why businesses across industries are receiving demand letters and lawsuits over common website tools such as cookies, pixels, analytics platforms, chat features and session replay technologies.
The discussion breaks down the technologies at the center of these claims, the legal theories plaintiffs are advancing, and the practical steps organizations can take to assess and reduce risk. Brian and Lyric also discuss how technical website audits, privacy disclosures, consent mechanisms and cross-functional governance are becoming increasingly important as litigation continues to evolve.