WHAT YOU DO NATURALLY IS VALUABLE - Let’s be honest: if you’ve been mentoring, encouraging, guiding, and holding space for the people around you, you’re already doing the work of a coach. The only difference? You haven’t been paid for it… yet. This episode will help you recognize the value of what you’re already doing and begin to shift from “helpful friend” to “paid guide” with clarity and confidence.

KEY TAKEAWAYS:

1. Coaching isn’t something you start from scratch—it’s something you name and shape.
2. You’ve probably been building your skills in everyday conversations for years.
3. Shifting into a paid role is more about ownership than worthiness.

Listener Challenge: Write down five situations where you showed up like a coach in your everyday life. What did you do? How did you help? What would it look like to treat that with the same value as paid work?

APPLY FOR THE NEXT CONSULANT COACH INTENSIVE- A Mastermind for Women Called to Coach and Ready to Build

Read this in the Life Coach Blog

If you need help with this work, book a session with me here: https://www.sterlingandstonementoring.com/businesscoaching

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CALLED TO COACH? LET’S FIND OUT- Have you ever felt a tug in your spirit—like coaching might be your next right step, but you’re not sure if you’re “qualified” or “ready”? In this episode, we’ll explore the signs that point to a coaching call and help you tune into what God might already be stirring in your heart. Because if you’ve been showing up, listening deeply, and guiding others naturally… this might be confirmation of what’s already true.

KEY TAKEAWAYS:

1. A coaching call often shows up as a question more than a declaration.
2. You don’t need a stage—you need a heart for people and a desire to grow.
3. Pay attention to what others thank you for—it often reveals your role.

Listener Challenge: Write down the last 3 times someone thanked you for something meaningful. What did you do? How did you show up? What pattern do you see?

Read this in the Life Coach Blog

If you need help with this work, book a session with me here: https://www.sterlingandstonementoring.com/businesscoaching

Become a Life Coach

Figure Out Who to Coach

Start Your Online Coaching Business

Join the Coaching FB Community —> HERE

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USE WHAT YOU’VE LIVED- You don’t need a fancy funnel or a big brand to start coaching. What you need is your story. In this episode, I’ll show you why your lived experience is your greatest asset as a guide—and how to steward it with integrity, clarity, and boldness. You already have everything you need to begin showing up for the people who need your wisdom.

Key Takeaways:

1. Your story is not a detour- it’s actually the doorway.
2. People connect with who you are more than what you’ve studied.
3. Stewarding your story means mining it for meaning, but not staying stuck in it.

Listener Challenge: Write out 3 major turning points in your life.

Ask: What did I learn? Who could this help? How can I bravely share this?

Read this in the Life Coach Blog

If you need help with this work, book a session with me here: https://www.sterlingandstonementoring.com/businesscoaching

Become a Life Coach

Figure Out Who to Coach

Start Your Online Coaching Business

Join the Coaching FB Community —> HERE

Find me @coachlauramalone on IG —> HERE

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COACHING IS AND COACHING IS NOT- Let’s clear up any confusion. Coaching isn’t just a set of questions or a shiny certificate. And it’s not therapy or cheerleading either. This episode will help you understand what coaching really is—at its core—and why it matters. Whether you’re brand new or seasoned but unsure how to explain what you do, this is the anchor you need.

Key Takeaways:

1. Coaching is a transformative relationship rooted in presence, not performance.
2. It’s not your job to fix or rescue—your job is to reflect, hold space, and invite growth.
3. Real coaching helps people access their own wisdom with your support—not your answers.

Listener Challenge: Ask one person in your life, “What do you think coaching is?” Then consider how you’d describe what it actually is and what it’s not.

Read this in the Life Coach Blog

If you need help with this work, book a session with me here: https://www.sterlingandstonementoring.com/businesscoaching

Become a Life Coach

Figure Out Who to Coach

Start Your Online Coaching Business

Join the Coaching FB Community —> HERE

Find me @coachlauramalone on IG —> HERE

Your 5 star review on Apple Podcasts means a ton✨

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CLARITY FOR COACHING & MARKETING- Ever wonder what the difference is between a coaching niche and a coaching method? This episode breaks down the difference between who you serve and how you help them get results. I’ll walk you through how your niche functions as a marketing invitation, and how your method delivers the transformation. If you’re a coach trying to find clarity in your business, this is your blueprint.

Key Takeaways:

1. Your niche is about who you help and what problem you solve - your coaching method is how you get them results.
2. A clear niche helps people self-identify and say, “That’s for me.”
3. Your coaching method should reflect your values, story, and the transformation your client desires.

Listener Challenge: Think on your answers to these questions-

• Who do I feel most called to serve, and what problem are they trying to solve?
• What process naturally flows from me when I help someone through this?
• Am I trying to sell my process or meet a person where they are?

Refining your niche and method can unlock your confidence, your content, and your client results.

Grab the Niche Clarity Course!

Read this in the Life Coach Blog

If you need help with this, book a session with me here: https://www.sterlingandstonementoring.com/businesscoaching

Become a Life Coach

Figure Out Who to Coach

Start Your Online Coaching Business

Join the Coaching FB Community —> HERE

Find me @coachlauramalone on IG —> HERE

Your 5 star review on Apple Podcasts means a ton✨

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QUALITY OVER QUANTITY IN COACHING- This episode challenges the myth that a full calendar equals a successful business. I’m inviting you to rethink the way you measure growth — and giving you permission to serve fewer clients with deeper impact and sustainable energy. Let’s stop chasing numbers and start building meaningful relationships that bear fruit.

KEY TAKEAWAYS

1. A smaller client load can actually lead to greater transformation.
2. Saying no protects your energy, your excellence, and your joy.
3. Focus on meaningful, committed relationships over filling every spot.

LISTENER CHALLENGE Take 10 minutes this week to review your current client load and ask:

• Is this pace sustainable?
• Do I feel energized or drained?
• Are my clients getting my best?
• Would fewer clients actually allow for more impact?
• Does this match the kind of life and business I want to build?

If you’re a newer coach, consider how you will scale down over time if you begin by working with everyone who comes your way.

Read this in the Life Coach Blog

If you need help with this, book a session with me here: https://www.sterlingandstonementoring.com/businesscoaching

Become a Life Coach

Figure Out Who to Coach

Start Your Online Coaching Business

Join the Coaching FB Community —> HERE

Find me @coachlauramalone on IG —> HERE

Your 5 star review on Apple Podcasts means a ton✨

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YOU’RE NOT THEIR SAVIOR- What if your client’s lack of progress doesn’t mean you’re doing something wrong? In this episode, we’re untangling the false belief that a client’s outcome is your responsibility. If you’ve ever felt pressure to “fix” someone or guilt when results don’t show up, this is your permission slip to breathe. You are not the hero of their story—you’re the guide. And that role is more than enough. If you’ve felt the weight of your client’s progress on your own shoulders, today’s episode is a reminder you need. You’ll hear truth, encouragement, and a gentle but clear boundary about what’s yours to carry: and what’s not.

KEY TAKEAWAYS:

1. You are not responsible for your client’s outcomes—you are responsible for your coaching process and presence.
2. Progress doesn’t always look like action. Holding space and planting seeds is powerful, even if fruit comes later.
3. Releasing false responsibility helps you coach from peace, not pressure.

LISTENER CHALLENGE: Take five minutes to reflect on one client success story and write it down. Let it ground you in what’s true about your coaching and your impact. Then release anything you’ve been carrying that was never yours to hold.

Read this in the Life Coach Blog

If you need help with this, book a session with me here: https://www.sterlingandstonementoring.com/businesscoaching

Become a Life Coach

Figure Out Who to Coach

Start Your Online Coaching Business

Join the Coaching FB Community —> HERE

Find me @coachlauramalone on IG —> HERE

Your 5 star review on Apple Podcasts means a ton✨

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SMALL FOLLOWING : BIG IMPACT- If you've ever believed that your success as a coach or content creator hinges on building a massive social media following, this episode will free you. The truth? Numbers don't equal trust—and it's trust that turns followers into clients. I’m sharing a better strategy for impact that starts with meaningful connection.

Key takeaways:

• A small, engaged audience can be more profitable than a large, passive one.
• Authentic conversations and email connections often outperform the algorithm.
• You don’t need a viral moment. You need real people who trust your voice.

Listener Challenge:

If you’re not up for the social media wild goose chase, choose one of the no-social strategies and try it this week:

• Invite three women to a free coffee chat
• Email five people and tell them what you're doing
• Print a one-page guide and bring it to an event

And if you're still on social, and you love being there, engage with just five people in your niche- but this time, do it with the goal of connection, not collection.

Read this in the Life Coach Blog

If you need help with this, book a session with me here: https://www.sterlingandstonementoring.com/businesscoaching

Become a Life Coach

Figure Out Who to Coach

Start Your Online Coaching Business

Join the Coaching FB Community —> HERE

Find me @coachlauramalone on IG —> HERE

Your 5 star review on Apple Podcasts means a ton✨

🔔 Make sure you subscribe & follow the show!