CANDID CONVERSATION SERIES- EPISODE 13: MEDIA AD SALES TRANSFORMATION
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CANDID CONVERSATION SERIES- EPISODE 13: MEDIA AD SALES TRANSFORMATION
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概要
Listen in to this special candid conversation event talking about how media technology partnerships are transforming the media advertising marketplace. National rep firm, CoxReps, alongside broadcasters Graham Media Group, Gray Television, and Hearst Television recently announced a new partnership with Matrix Solutions to accelerate the development of its Media Sales Gateway. What does that mean for the industry-at-large and how can we leverage similar collaborations to further automate advertising convergence. Find out as Mark Gorman (CEO, Matrix Solutions), moderates with speakers Ann Hailer (President, CoxReps), Al Lustgarten (SVP Technology & Information Services, Hearst Television), Karen Youger (SVP Sales Operations, Gray Television), and Stephanie Slagle (VP & CIO, Graham Media Group). Don't forget to catch the pre-game conversation with Mark Gorman and Matrix President, Brenda Hetrick, before the Candid Conversation kicks off!