Anne McSilver works in thought leadership at LinkedIn, where she spent the past year building LinkedIn Learning's Talent Velocity Report, a framework for keeping an organization's skills ahead of AI transformation. In this episode, she walks through how that work actually got made and what it takes to make ideas stick once they're in the world.

The conversation covers how to measure thought leadership against brand and revenue goals, why quality beats volume for resource-strapped teams, how a year of interviews and market research became one framework, the case for pairing data with human stories, turning a 40-page report into quizzes, workshops, and live events, why you have to sell your own sellers before you sell anyone else, and how to write in an executive's voice without losing them.

More on LinkedIn's Talent Velocity Report at learning.linkedin.com/resources/talent-velocity-report.

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