Episode #207:

Courtny Cloeter, Chief Revenue Officer at OneSource Virtual, explains how reframing growth expectations fuels accelerated success. He emphasizes the importance of continually revisiting real customer value, engaging deeply with feedback, and cultivating a culture that welcomes constructive feedback. Courtny shares how using the “so what” test prioritizes high‑impact initiatives.

“You have to build a culture within the company and leadership team to embrace challenges, friction, professionalism, and constructiveness, and to foster an attitude that always asks why these things are going to grow the company. Don’t accept that hitting your goal or 15 percent growth year over year is a good thing. Challenge it. Try to be that person you know who hits 50 percent.” - Courtny Cloeter

Courtny Cloeter underscores that scaling today demands ambitious goals, unmatched customer value, and strong internal collaboration. He argues it’s about reshaping expectations and setting the bar higher than supposed limitations. He also emphasizes the importance of continuous customer engagement and aligned teamwork as the key to industry leadership.

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Episode #206:

Julian Kulkarni, Former SVP and CMO at Reapit, CEO at Tangible Consulting, and Senior Adviser at Accel-KKR, explores the hidden challenge of trust in B2B sales. He explains why companies must first establish internal alignment and credibility. Julian shares data showing 61% of global buyers worry that leaders mislead them. He then outlines how internal trust fuels long‑term customer relationships and sustainable growth.

“Do not forget the importance of human interaction and human trust, both inside your business and outside it, at every level. Continue to nurture it and build upon it. Look yourself in the mirror, ask people what they honestly think of you and your work, take their feedback seriously, and act on it. That’s how you win.” – Julian Kulkarn

When leaders actively build trust within their teams, they create a culture where promises are kept and values are lived daily, not just framed in the boardroom. Julian explains how this internal foundation directly fuels long-term customer relationships and sustainable growth. Trust is not just a soft value. It is a strategic advantage that must be practiced every day.

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Episode #205:

Lina Lugova, CMO at EPOM, shares her definition of the disruption economy, drawing on Taleb’s concept of antifragility: constant, unpredictable change fueled by geopolitical shifts, AI revolutions, and evolving customer needs. Lina argues that university‑taught playbooks are obsolete and modern leaders need a “goldfish mindset,” letting go of past successes or failures to connect emerging dots early. She also outlines how success now means building resilient, decentralized teams with fast and transparent cross-team communication.

“Success today isn’t about perfection, it’s about building trust. The brands and leaders who win are those willing to be genuine. They adapt fast. They lead with empathy, even when everything around them isn’t in flux.” – Lina Lugova

Lina dives into why the playbooks of yesterday no longer drive results. You’ll learn how to structure cross‑functional teams for decentralized decision‑making, foster transparent communication under pressure, and build a human‑first brand that thrives amid unpredictable change.

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