Episode 281:

Russell Haworth, Chief Executive Officer at Acclaro, discusses how companies often overlook international growth as a scalable path to revenue. He explains why localization and cultural resonance unlock new markets faster than traditional expansion models. The conversation highlights how simultaneous launches can multiply revenue opportunities. Haworth emphasizes that personalization and local context build trust and accelerate adoption globally.

“The winners, in my view, won’t be the companies that are the best at translation. They are going to be the ones that make every customer feel like the product was built for them, and it’s resonating with them.” - Russell Haworth

This episode explores how leaders can rethink expansion by prioritizing localization, cultural nuance, and simultaneous global launches. Russell outlines how organizations can accelerate growth by aligning messaging with regional expectations, improving conversion, and building trust in new markets. The discussion highlights practical strategies for scaling internationally while maintaining customer relevance.

Follow Russell Haworth on LinkedIn

Follow Steve MacDonald on LinkedIn

Episode #280:

Jason Cimino, Chief Growth Officer at Bond Brand Loyalty, explains how growth leaders must take accountability for client business outcomes. He shares why executives should balance strategic thinking with hands-on involvement. He also discusses prioritization frameworks and alignment across leadership teams. His perspective highlights how execution and alignment drive sustainable revenue growth.

“My job as Chief Growth Officer has one singular focus, and that is growing our clients’ business. If I can grow our clients’ businesses, every single client we work with, the business on our side will take care of itself, and the accountability starts with me and leads into our teams.” - Jason Cimino

In this episode, Jason shares a practical perspective on modern growth leadership and revenue ownership. He outlines how executives must balance strategy with operational understanding, align leadership teams, and prioritize customer outcomes. His approach highlights how hands-on leadership, accountability, and team alignment create measurable growth and sustainable revenue performance.

Follow Jason Cimino on LinkedIn

Follow Steve MacDonald on LinkedIn

Episode #279:

Signe Julie Valeur Bodholdt, Chief Marketing Officer at Famly, explains how modern CMOs must move beyond lead generation to represent the customer inside the business. She highlights the risks of focusing solely on decision-makers rather than end users. She also discusses category leadership, storytelling, and trust as competitive advantages. The conversation emphasizes deep customer understanding as the foundation for sustainable growth.

“I think the role of a CMO is to help find the narrative, because you need to communicate in a clear and simple way so customers understand why they should choose you over a competitor. It is not about listing features. It is about explaining the problems you solve and building toward that.” - Signe Julie Valeur Bodholdt

In this conversation, Signe shares how the modern CMO plays a strategic leadership role in shaping company growth. She discusses customer intimacy gaps in B2B, the importance of category leadership, and why storytelling aligned with customer needs creates stronger differentiation. Her perspective highlights how CMOs can influence product, sales, and leadership decisions to drive sustainable revenue growth.

Follow Signe Julie Valeur Bodholdt on LinkedIn

Follow Steve MacDonald on LinkedIn