For those who know Fiona and Celeste, you’d be hard-pressed to find a more inseparable duo. After a chance meeting at a FRENSHIP show in LA years ago, they became fast friends, roommates, and eventually, business partners. Separately, under the performance names Fiona Grey and talker, they’ve experienced success as solo music acts, opening for artists like Charli XCX and Wheatus. After the events of 2020, they decided to join forces for two new projects: Cherryland, a boutique marketing agency, and Desperate Hauswives, a punk band inspired by the hit ABC drama.

Marilyn had the opportunity to sit down with Fiona and Celeste at the historic Mint theater in downtown LA, where they discussed their music marketing philosophy, DIY expertise and candid advice for aspiring artists.

Produced by Marilyn Moser Edited by Marilyn Moser and Anna Gevorkian On-set production and recording by Marilyn Moser and Fiona Grey Filmed at The Mint in Los Angeles, CA Theme music by Gloria Tells, courtesy of Epidemic Sound

The Buy My Merch Podcast is the music industry podcast you’ve been looking for. In each episode, host and HEADS on TV founder Marilyn Moser invites a new guest on to share their insight into what it takes to “make it” in the modern music industry. Whether it’s selling merch out of the trunk of a car, or playing shows to empty venues—these are the real stories behind the artists who never gave up.

a HEADS on TV production

So who exactly has the distinction of being the first to feature global pop superstar Chappell Roan in an editorial interview? Meet Emily Treadgold—music industry expert, journalist, and founder of the female-owned-and-operated media site, The New Nine. Known for publishing over 5,000 articles featuring the likes of Chappell Roan, Billie Eilish, Kim Petras and many more, Emily has established herself not only as an industry trend spotter and digital marketing expert, but also a successful business owner. To date, The New Nine has expanded to include multiple writers, over 75,000 social media followers and a dedicated audience of readers who believe that fandoms are (and always have been) the backbone of the music industry.

Marilyn had the chance to sit down with Emily to share how they first met on TikTok, the harsh reality of posting opinions to an audience of thousands, and several other hot takes (Spotify playlists, indie music, festivals, we covered it all). Grab your notes for this one, you’ll want to write things down!

Produced by Marilyn Moser Edited by Marilyn Moser and Anna Gevorkian On-set production and recording by Marilyn Moser and Fiona Grey Filmed at The Mint in Los Angeles, CA Theme music by Gloria Tells, courtesy of Epidemic Sound

The Buy My Merch Podcast is the music industry podcast you’ve been looking for. In each episode, host and HEADS on TV founder Marilyn Moser invites a new guest on to share their insight into what it takes to “make it” in the modern music industry. Whether it’s selling merch out of the trunk of a car, or playing shows to empty venues—these are the real stories behind the artists who never gave up.

a HEADS on TV production

Nathan Jacques is no stranger to a life of free-spirited wandering—but for today, we catch up with him at The Mint in Los Angeles, California. Originally from Massachusetts, Nathan’s Nashville-inspired sound currently finds its roots in the American west, drawing inspiration from his love of classic western films and a gritty performance style. His nostalgic music videos feel more like full-length movies, complete with adventure, love, and of course—a few bad guys.

In conversation with Marilyn, Nathan shares more about the process of pressing vinyl, his philosophy on DIY music video direction, and the age-old question: can a country artist find a home in LA?

Produced by Marilyn Moser Edited by Marilyn Moser On-set production and recording by Marilyn Moser and Fiona Grey Filmed at The Mint in Los Angeles, CA Theme music by Gloria Tells, courtesy of Epidemic Sound

The Buy My Merch Podcast is the music industry podcast you’ve been looking for. In each episode, host and HEADS on TV founder Marilyn Moser invites a new guest on to share their insight into what it takes to “make it” in the modern music industry. Whether it’s selling merch out of the trunk of a car, or playing shows to empty venues—these are the real stories behind the artists who never gave up.

a HEADS on TV production