Chad Collins is the Founder and CEO of LiveBuys, a company that provides end-to-end live-selling solutions, including hosting, creative production, technology, fulfillment, and community engagement. Together with his team, he has produced 200+ sold-out events in 150+ cities, attracting 2.5 million fans and earning seven Guinness World Records. His event portfolio includes Brick Fest Live, Comic Con for Kids, and the Bucks County Card Show. Chad is also the creator of Coins, Cards & Chaos, a live-shopping and collectibles experience that connects collectors, creators, dealers, and brands.

What turns a niche collectibles business into a thriving community that people eagerly return to week after week? Is it the products themselves, or the way creators entertain, educate, and connect with their audience? And how can live commerce transform traditional events into experiences that keep collectors engaged long after the show ends?

According to Chad Collins, an award-winning entrepreneur and live commerce innovator, the key is to lead with entertainment before sales. He explains that audiences are far more likely to buy when they're first engaged through compelling content, authentic personalities, and interactive experiences. Rather than treating live selling as a transaction, he emphasizes creating a show that people genuinely want to watch. That philosophy has shaped everything from viral livestreams to large-scale collectibles events that combine in-person experiences with digital engagement. Chad also shares how experimenting with different formats, learning from failed ventures, and empowering creators have helped build loyal communities that naturally drive commerce.

In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Chad Collins, Founder and CEO of LiveBuys, to discuss how live commerce is transforming the collectibles industry. They explore building entertainment-first livestreams, creating immersive events like Chaos Expo, and growing loyal collector communities through content. Chad also shares lessons from Brick Fest Live, influencer partnerships, and scaling engagement across digital and in-person experiences.