You’ve probably heard the saying: “The rich get richer during a recession.”

But here’s the truth: It’s not the crisis that makes people successful—it’s their preparedness.

In this episode of BusinessIsGood, I share one of the best lessons I’ve learned from Dan Sullivan of Strategic Coach:

Luck will come. Opportunities will show up. The real question is—will you be ready?

Using real examples from the COVID lockdowns, I talk about how some entrepreneurs didn’t just survive—they came out stronger. They grew their businesses by:

• Focusing in on their core clients
• Trimming unnecessary expenses and complexity
• Adding new services that created lasting revenue streams
• Finding themselves with less competition and more market share after the dust settled

I also talk about the opportunity sitting right in front of us today, during the current financial squeeze—and how those who are prepared (with cash reserves, low debt, and a clear plan) will be the ones who grow while others retreat.

If luck is where preparation meets opportunity, then this episode is your invitation to get prepared—because opportunity is coming.

The only question is: Will you come out stronger… or set back?

Connect with Chris Cooper:

Website - https://businessisgood.com/

In this episode of BusinessIsGood, I talk about one of the biggest mistakes business owners make: running their business by story instead of by numbers.

The problem with stories—especially the ones we tell ourselves—is that they’re often wrong.

We tell ourselves things like:

• “My clients can’t afford to pay more.”
• “I’m working as hard as I can.”
• “I’m doing everything right, but it’s just not working.”

But those are stories, not facts.

If you’re not running your business by numbers, you’re running it by feelings—and feelings are a terrible business strategy.

In this episode, I share:

• Why we avoid numbers (and why that’s dangerous)
• The six key metrics every business owner must track (from my book The Simple Six)
• How to build a scoreboard that tells you exactly where your biggest problems—and greatest opportunities—are hiding
• How to break down these metrics into simple, actionable steps for yourself or your staff
• Why tracking numbers creates fairness, clarity, and real progress

If you want to grow your business without guesswork or stories, this episode will show you how to build your scoreboard—and use it.

Connect with Chris Cooper:

Website - https://businessisgood.com/

We’ve all heard that we should “have a growth mindset.” But what does that actually mean in business—and how do you practice it?

In this episode of BusinessIsGood, I break down the difference between a growth mindset and a scarcity mindset, and explain how most of us were raised to believe in competition, limitation, and fear of loss. The truth? Business isn’t a zero-sum game. Success isn’t finite. And when we focus on collaboration instead of competition, everyone wins.

I’ll give you:

• A clear definition of what a growth mindset really is
• 3 ways service-based entrepreneurs can “grow the pie” with their staff, their peers, and their clients
• Practical mindset exercises to apply during moments of jealousy, frustration, or fear
• Daily practices to help you build a growth mindset like a skill—not a slogan

If you want to shift from fear to abundance, from turf wars to teamwork, this episode will show you how.