Sales enablement has come a long way from slide decks and one-size-fits-all training. In this episode of Business Technology Perspectives, I’m joined by Bill Dwoinen, Chief Revenue Officer at Mural, to explore how AI and visual collaboration are changing the way teams sell, learn, and align around outcomes.

Bill brings a wealth of experience from Salesforce and LinkedIn, but what makes this conversation special is how openly he shares the lessons Mural has learned from its own transformation. Once known purely as a visual collaboration tool, Mural is now evolving into a platform that helps organizations accelerate deal velocity, strengthen customer retention, and align teams through what he calls “collaborative selling.” For Bill, the goal is simple: help people spend less time managing tools and more time solving real customer problems.

He talks about the growing disconnect between sales strategy and enablement, explaining that many teams today have lost touch with foundational skills such as discovery and negotiation. The solution, he says, lies in a three-part framework of training, enablement, and execution, each powered by technology and reinforced through timing and alignment with the business strategy. This isn’t about piling on new software but understanding what problem each tool actually solves and how it supports human performance.

We also explore how AI is reshaping the sales process in ways that are both practical and profound. From generating account insights in minutes to surfacing hidden “Trojan horse” contacts, AI is helping sales teams work smarter without replacing the human element. Bill shares how simple AI prompts have turned Mural’s own teams into experts on their target accounts, driving consistency, efficiency, and confidence across the field.

Our discussion also touches on the cultural side of enablement, breaking down silos, moving back to more synchronous communication, and bringing inclusivity into decision-making. As Bill puts it, great enablement mirrors great product design: if you build it without the user’s feedback, it doesn’t matter how good it looks.

By the end of this episode, it’s clear that Mural’s next chapter isn’t about whiteboards or sticky notes. It’s about empowering teams to think together, act faster, and use AI to bring clarity to the chaos of modern sales.

Listen now to hear how Bill and his team are redefining enablement in an AI-driven world and why sometimes, the smartest sales strategy starts with asking better questions.

AI conversations often center on coders, designers, and office-based teams, but what about the people who keep goods moving, shelves stocked, patients cared for, and factories running? They make up almost 80 percent of the global workforce, yet much of the technology talk overlooks them. In this episode of Business Technology Perspectives, I sit down with Tom Bianculli, Chief Technology Officer at Zebra Technologies, to explore how AI is being designed for the shop floor, the warehouse aisle, and the hospital corridor.

Tom outlines Zebra’s long-standing mission to “deliver productivity at the point of activity,” and explains how AI fits into that vision. The company’s approach is not about replacing people but augmenting their capabilities, reducing repetitive tasks, and enabling faster, more accurate decision-making. We discuss Zebra Companion, the company’s AI-powered assistant for frontline teams, which features four dedicated agents for knowledge, sales, merchandising, and device support. Early pilots have shown strong adoption, with workers reporting greater empowerment and employers seeing reduced attrition.

We also dive into the role of machine vision, 3D scanning, and RFID in driving efficiency across retail, logistics, and manufacturing. Tom shares examples ranging from automated shelf checks to high-speed industrial inspection, and from wearable cameras that guide item picking to omniscient store concepts that combine real-time inventory awareness with operational intelligence.

The conversation goes beyond features and functions to focus on human-centered automation — the belief that AI works best when it collaborates with people, adapts to their experience level, and integrates seamlessly into their daily tools. For business leaders seeking ROI, we talk about where AI delivers measurable impact today, the infrastructure needed to support it, and the opportunities on the horizon for physical workplaces.

If you’ve been wondering what AI can really do for the teams who keep everything moving, this episode offers a clear and practical perspective.

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This week, I sat down with Craig Burnham, Vice President of Product Marketing for Cisco’s Collaboration business, to go beyond the headlines and unpack what Cisco’s AI evolution actually means for business leaders.

Recorded live at Cisco Live, this episode dives into how Cisco is unifying employee and customer experiences across voice, video, and virtual agents, while keeping humans in the loop where it matters most.

Craig and I explore:

• The rise of Webex AI Agent and Webex AI Assistant, and how they’re reducing agent burnout, shortening call resolution times, and delivering truly autonomous voice and text experiences
• Why Cisco is uniquely positioned to bring cloud-based AI to on-prem environments and hybrid deployments without forcing disruptive migrations
• How Control Hub is evolving into a single pane of glass for AI visibility, governance, and ROI tracking
• What the move toward agentic AI means for IT leaders, and why the long-term impact may be greater than we expect
• How Cisco’s cinematic camera tech and AI-powered meeting features are quietly redefining hybrid work, one room at a time

We also discuss the shifting expectations around AI, from productivity hype to measurable business value, and how Cisco’s platform-first approach enables it to scale new features across contact center, meetings, calling, and more.