Behind every successful business is a story. It starts with a vision and a leap of faith. Along the way, leaders make bold decisions, ride booms and busts, and sometimes, they reach new heights. From Wondery, the makers of the hit series Business Wars, and Lindsay Graham, the host of American History Tellers and American Scandal, comes a weekly podcast that brings you the true stories of the brilliant but all-too-human businesspeople who risked it all. From Walt Disney’s creation of a theme park in Orlando, to the colossal failure of New Coke, Business Movers will explore the triumphs, failures and ideas that transformed our lives.

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As Walt Disney sets out to build a second theme park in Florida, he quietly works to keep the top secret project out of the public eye. To make his dream a reality, and to keep Project Future under wraps, Walt will rely on a close-knit team of lawyers, executives, and former World War Two spies. This is the first in our four-episode series on Walt’s efforts to create a second theme park that would correct the errors of his first. 

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With the help of a former World War Two spy named Paul Helliwell, Walt Disney fights to keep Project Future out of the papers as he navigates a local labyrinth of closed door deals, nosy politicians and intrepid reporters. But Walt’s biggest secret isn’t Project Future—it’s a private battle he’s fighting with his own body. 

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As Walt Disney fights to overcome his failing body, he and his brother Roy battle over the future of Walt’s latest obsession, and his biggest idea yet: an Experimental Prototype Community of Tomorrow; or as Walt calls it, EPCOT.  

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On the next episode of Business Movers: In the aftermath of Walt’s death, Roy Disney fights to fulfil his brother’s legacy and carry Project Future over the finish line. To get the job done, Roy will have to run the gauntlet of Florida politics, labor troubles, and his own declining health.

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For Disney World expert Chad Denver Emerson, the Walt Disney World Resort is more than entertainment. It’s one of his greatest passions. Chad is the author of multiple books on Disney World, including Project Future: The Inside Story Behind the Creation of Disney World. He’s also an expert on city and urban planning, which makes him uniquely qualified to answer the question: Does the Walt Disney World Resort live up to the highest ideals of Walt’s vision for a City of Tomorrow? 

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In 1985, when Coca-Cola eliminated its signature soft drink, “Coke”, and replaced it with a new and improved version called “New Coke”, the American people revolted. In this series premiere, we go back to the beginning of the story and meet the man responsible for Coca-Cola’s biggest blunder: Roberto Goizueta, a brilliant Cuban immigrant who started from the bottom and rose to the highest rung of Coca-Cola’s corporate ladder. 

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Newly appointed Coca-Cola chairman Roberto Goizueta gains lost ground in the Cola Wars with several bold maneuvers, including the launch of a brand new diet soft drink. As he strives to beat Pepsi, Roberto fights to remake the culture of Coca-Cola and take the company in a bold new direction by putting an emphasis on taste and quality over image and brand. 

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