Will Critchlow is joined by Kevin Gibbons, founder of ecommerce specialist agency Re:signal. Their wide-ranging conversation reveals key insights into ecommerce SEO, aligning paid and organic search efforts, and why specialisation matters more now than ever.

This episode is produced by Mark Cotton and hosted by Will Critchlow - you can follow Will on Twitter: @willcritchlow.

The Business Class Lounge is a podcast from SearchPilot. SearchPilot helps large ecommerce retailers take SEO from react mode to control mode. Stop trying to predict the future. Experiment to discover it.

If you like the sound of the podcast, add the feed to your podcast app if you haven't already, and if you know anyone who you think would enjoy the conversations, please do recommend it to them.

You can email us at podcast@searchpilot.com to discuss anything you hear on the show.

Hosted on Acast. See acast.com/privacy for more information.

Will Critchlow chats with his brother! Tom Critchlow is now the EVP Audience Growth at Raptive, but before that was an independent consultant, a Googler, and (going way back) a colleague at Distilled.

Working in the same industry as family leads to various chats that roam across a wide range of topics, but for this conversation, we decided to record a discussion about the future of Google - a topic we have both been thinking about a lot.

We cover Google's AI Mode and the curious ways that early versions missed the mark, the future of search queries, and paid search, as well as tactics and business plans for the future of AI powered search.

This episode is produced by Mark Cotton and hosted by Will Critchlow - you can follow Will on Twitter: @willcritchlow.

The Business Class Lounge is a podcast from SearchPilot. SearchPilot helps large websites prove the value of SEO by making SEO tests easier, faster, and more accurate.

If you like the sound of the podcast, add the feed to your podcast app if you haven't already, and if you know anyone who you think would enjoy the conversations, please do recommend it to them.

You can email us at podcast@searchpilot.com to discuss anything you hear on the show.

Hosted on Acast. See acast.com/privacy for more information.

Will Critchlow interviews Eli Schwartz - ex-Survey Monkey and author of the book Product-Led SEO.

Eli and I met during his Survey Monkey days, when he was developing the ideas that he would go on to publish in his book Product-Led SEO. We talk about how to survive the shift to an AI world with product-led thinking.

This episode is produced by Mark Cotton and hosted by Will Critchlow - you can follow Will on Twitter: @willcritchlow.

The Business Class Lounge is a podcast from SearchPilot. SearchPilot helps large websites prove the value of SEO by making SEO tests easier, faster, and more accurate.

If you like the sound of the podcast, add the feed to your podcast app if you haven't already, and if you know anyone who you think would enjoy the conversations, please do recommend it to them.

You can email us at podcast@searchpilot.com to discuss anything you hear on the show.

Hosted on Acast. See acast.com/privacy for more information.