エピソード

  • Stop Guessing What You'll Owe in Taxes [E241]

    Stop Guessing What You'll Owe in Taxes [E241]
    2026/09/24
    Thanks to our partners Promotive, WickedFile, Maverick Shop Owners, and OverdryveDo you actually know what you'll owe the IRS next spring, or are you just hoping it works out? And if your accountant has been extending your taxes for years, is that actually saving you anything?This week, Hunt Demarest, CPA with Paar Melis & Associates, kicks off a two-part series on taxes by tackling the piece most shop owners skip entirely: tax planning. Hunt draws the line between tax preparation (backward-looking, mandatory, and reactive) and tax planning (forward-looking, optional, and the thing that actually keeps you from getting blindsided). He walks through the exact five-minute math he uses to annualize a shop's net income from partial-year numbers, why extending your return "to lower audit risk" is a myth, and the personal-return landmines, like ACA marketplace credits and phased-out child tax credits, that catch shop owners off guard even when the business side looks fine.Whether you've never run a tax estimate in your life or you just want to sanity-check what your accountant is telling you, this episode gives you the framework to stop being surprised every April.What You'll Learn…(02:29) Why this isn't the tax-saving episode you expected(05:00) Tax prep vs. tax planning: it's about timing, not paperwork(05:53) The financial-analysis cycle behind every good tax plan(07:14) Why most shops never build a real tax plan(09:08) Busting the "extending lowers my audit risk" myth(09:57) When it's time to fire your accountant over extensions(11:30) The annual tax planning calendar Hunt runs for clients(15:04) How to annualize your own net income in five minutes(17:09) Red flags: when your numbers swing too high or too low(18:27) The 25% rule for ballparking what you'll owe(19:53) Kids, credits, and the ACA surprise that blindsides shop ownersThanks to our partner, PromotivePromotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/Thanks to our partner, WickedFileTurn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/Thanks to our partner, Maverick Shop OwnersYou're working on growing a more profitable shop - that's critical. That's exactly what the 24-video Blueprint course by Maverick Shop Owners addresses - customers, sales, profit, people, systems, and freedom. Get free access for our listeners only at https://maverickshopowners.com/blueprintThanks to our partner, OverdryveOverdryve is your AI-powered marketing operating system. It predicts slow weeks before they happen, automatically launches revenue-driving campaigns, tracks ROI down to the dollar, and optimizes performance in real time. Visit https://overdryvemarketing.com/Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comGet the FREE 2026 Auto Shop Benchmark Report: https://hubs.ly/Q04j-grh0Download a Copy of My Books Here:Beyond the Bays: A Financial Playbook for Auto Repair Shop OwnersWrenches to Write-OffsYour Perfect Shop The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Download the ARPN APP for your smartphone and listen to all our network shows: arpn.appRemarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionAutomotive Field Theory with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
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    23 分
  • Why 70% of New Technicians Quit Within a Year ​[E240]

    Why 70% of New Technicians Quit Within a Year ​[E240]
    2026/09/17
    Thanks to our partners Promotive, WickedFile, Maverick Shop Owners, and OverdryveWould you take the job you're offering your own technicians? Could a candidate's spouse be the real decision maker in your next hire, and do you know what she needs to hear?Hunt Demarest sits down with Sam Freeman and Lisa Coyle from Promotive, the recruiting firm that places technicians, service advisors, and shop managers across the country, to talk about why so many good candidates never make it past the first ninety days, and why so many good shops can't fill a seat no matter how much they raise pay. Lisa and Sam walk through the data points that predict a bad hire before it happens, why flat rate is becoming a harder sell with both technicians and consumers, and why one in three shops is losing candidates over a benefits package that just isn't competitive. They also dig into the stat driving a lot of the industry's anxiety right now: seventy percent of people who take their first automotive job leave the trade within twelve months and never come back.Whether you're struggling to fill a single bay or running a shop with a full crew, this episode is a reality check on what candidates are actually evaluating when they walk through your door, and what you can control when the market itself is working against you.What You'll Learn...00:10 Meet Sam and Lisa from Promotive02:40 The 58% red flag before day one04:02 The three-benefit tipping point07:16 The case for hybrid pay over flat rate11:16 What top techs ask before they say yes16:53 Why 70% quit the trade and never look back22:29 Everybody wants an A-tech, nobody wants to build one26:23 The licensing trap costing shops candidates32:46 Building the bench before you need it40:33 Inside Promotive's portal, pricing, and guarantee47:31 Your team is your best billboardThanks to our partner, PromotivePromotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/Thanks to our partner, WickedFileTurn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/Thanks to our partner, Maverick Shop OwnersYou're working on growing a more profitable shop - that's critical. That's exactly what the 24-video Blueprint course by Maverick Shop Owners addresses - customers, sales, profit, people, systems, and freedom. Get free access for our listeners only at https://maverickshopowners.com/blueprintThanks to our partner, OverdryveOverdryve is your AI-powered marketing operating system. It predicts slow weeks before they happen, automatically launches revenue-driving campaigns, tracks ROI down to the dollar, and optimizes performance in real time. Visit https://overdryvemarketing.com/Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comGet the FREE 2026 Auto Shop Benchmark Report: https://hubs.ly/Q04j-grh0Download a Copy of My Books Here:Beyond the Bays: A Financial Playbook for Auto Repair Shop OwnersWrenches to Write-OffsYour Perfect Shop The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Download the ARPN APP for your smartphone and listen to all our network shows: arpn.appRemarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionAutomotive Field Theory with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
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    50 分
  • Break-Even Is About Profit, Not Sales [E239]

    Break-Even Is About Profit, Not Sales [E239]
    2026/09/10
    Thanks to our partners Promotive, WickedFile, Maverick Shop Owners, and OverdryveDo you actually know your break-even point, or just a number that feels close enough? And if you hit it, would you even know why?This week's episode started with a phone call. Hunt Demarest, CPA with Paar Melis & Associates, was walking a client through his numbers through July when he realized something: most shop owners can eyeball their break-even point, but almost none of them understand what's actually driving it. Hunt breaks down the fastest way to find your break-even using your own monthly financials, why a sales target is really just a stand-in for what you actually need (gross profit), and how to turn that number into real targets for cars, hours, and average repair order that your team can actually use. He also tackles the messy middle ground of cost of goods sold versus overhead, and why the math works out the same either way as long as you're consistent.Whether you've never once run this calculation for your shop or you set your break-even years ago and haven't touched it since, this episode is a practical field guide to knowing the one number that tells you if your shop is actually working.What You'll Learn…(00:00) Intro(00:44) Housekeeping: the book, the sponsors, and how to ask Hunt anything(02:48) The client call that inspired this episode(03:14) The fastest way to find your break-even: your own monthly numbers(04:43) The reality check: making sure it's a true break-even month(05:53) Sales targets vs. what your team actually needs to hear(07:33) Cost of goods sold vs. overhead: the literal breakdown(11:21) Building your gross profit target from three financial categories(16:25) The margin math: why 50% gross profit beats 30%, every time(17:45) The revolving cycle: why this number needs regular updatesThanks to our partner, PromotivePromotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/Thanks to our partner, WickedFileTurn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/Thanks to our partner, Maverick Shop OwnersYou're working on growing a more profitable shop - that's critical. That's exactly what the 24-video Blueprint course by Maverick Shop Owners addresses - customers, sales, profit, people, systems, and freedom. Get free access for our listeners only at https://maverickshopowners.com/blueprintThanks to our partner, OverdryveOverdryve is your AI-powered marketing operating system. It predicts slow weeks before they happen, automatically launches revenue-driving campaigns, tracks ROI down to the dollar, and optimizes performance in real time. Visit https://overdryvemarketing.com/Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comGet the FREE 2026 Auto Shop Benchmark Report: https://hubs.ly/Q04j-grh0Download a Copy of My Books Here:Beyond the Bays: A Financial Playbook for Auto Repair Shop OwnersWrenches to Write-OffsYour Perfect Shop The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Download the ARPN APP for your smartphone and listen to all our network shows: arpn.appRemarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionAutomotive Field Theory with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
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    21 分
  • Why Deleting That Invoice Could Cost You at Tax Time [E238]

    Why Deleting That Invoice Could Cost You at Tax Time [E238]
    2026/09/03
    Thanks to our partners Promotive, WickedFile, Maverick Shop Owners, and OverdryveAre you accidentally paying taxes on money you're never actually going to collect? Could the way you're deleting a bad ticket in your shop management software be costing you more than the deadbeat customer ever did?This week's episode started as a text message. Hunt Demarest, CPA with Paar Melis & Associates, answers a question from fellow podcaster Chris Cotton of AutoFix Shop Coaching and The Weekly Blitz: how should shops actually handle bad debt? Hunt breaks it down from the ground up, what bad debt is, how cash versus accrual accounting changes the math, and why deleting or discounting a ticket instead of writing it off properly can quietly inflate your tax bill and hide real problems in your production numbers. He walks through the exact steps for building a "bad debt" payment type into your shop management software, how to automate the accounting through Back Office and Accounting Link (or handle it manually with a journal entry), and where chargebacks, bartering, and shop vehicles fit into the picture.Whether you've never had a customer stiff you or you're staring down an invoice right now that you know you'll never collect, this episode is a practical field guide to keeping your books, and your tax bill, accurate.What You'll Learn…(00:00) Intro: Chris Cotton's bad debt question kicks off the episode(00:46) Housekeeping: the book, the sponsors, and how to ask Hunt anything(03:11) The four part question: where it goes, how it's recorded, and chargebacks(05:28) What actually is bad debt: cash basis versus accrual, explained(07:58) The tax trap: why ignoring bad debt means overpaying the IRS(08:50) PSA: your AR is only as accurate as your shop management software(12:21) The correct way to book a loss: sales, cost, and the bad debt line(13:51) Why deleting the ticket hides your real production story(16:54) The nuts and bolts: creating a bad debt payment type(19:03) Automate it: Back Office, Accounting Link, and manual journal entries(21:03) Chargebacks, bartering, and shop vehicles: same rules or different?(23:10) Closing thoughts and how to reach HuntThanks to our partner, PromotivePromotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/Thanks to our partner, WickedFileTurn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/Thanks to our partner, Maverick Shop OwnersYou're working on growing a more profitable shop - that's critical. That's exactly what the 24-video Blueprint course by Maverick Shop Owners addresses - customers, sales, profit, people, systems, and freedom. Get free access for our listeners only at https://maverickshopowners.com/blueprintThanks to our partner, OverdryveOverdryve is your AI-powered marketing operating system. It predicts slow weeks before they happen, automatically launches revenue-driving campaigns, tracks ROI down to the dollar, and optimizes performance in real time. Visit https://overdryvemarketing.com/Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comGet the FREE 2026 Auto Shop Benchmark Report: https://hubs.ly/Q04j-grh0Download a Copy of My Books Here:Beyond the Bays: A Financial Playbook for Auto Repair Shop OwnersWrenches to Write-OffsYour Perfect Shop The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Download the ARPN APP for your smartphone and listen to all our network shows: arpn.appRemarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionAutomotive Field Theory with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
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    24 分
  • Rich vs. Wealthy: The Personal Finance Trap Quietly Sinking Shop Owners' Retirement [E237]

    Rich vs. Wealthy: The Personal Finance Trap Quietly Sinking Shop Owners' Retirement [E237]
    2026/08/27
    Thanks to our partners Promotive, WickedFile, Maverick Shop Owners, and OverdryveAre you chasing being rich, or are you actually building wealth? Could the shop owner making $150,000 a year retire with more freedom than the one clearing $800,000? Hunt Demarest has seen both, and the answer might surprise you.In this solo episode, Hunt Demarest, CPA with Paar Melis & Associates, steps away from the usual business valuation talk to tackle something he says matters even more to a shop owner's future: personal finances. Drawing from a four hour class he taught at the STX Conference, Hunt breaks down why so many disciplined, profitable shop owners still end up with disorganized personal finances, and why that gap, not their business's sales or profit, is the real predictor of a happy retirement. He walks through the difference between being rich and being wealthy, tells two real client stories with opposite outcomes, and unpacks the habits, from unchecked debt to keeping up with the Joneses, that quietly derail decades of hard work.Whether you're chasing a bigger number on your P&L or wondering why your bank account never seems to reflect it, this episode is a mirror check on the financial decisions that actually determine your future.What You'll Learn…(00:00) Intro: STX Conference recap and a preview of this week's topic(03:04) Why chasing business value misses the real retirement risk(06:11) Rich versus wealthy: the distinction most shop owners get wrong(08:01) The client who went broke rich, and the one who quietly built wealth(09:29) How consistent saving beat a six figure income, a paid off real estate story(15:07) Why the market has zero interest in educating you about your money(16:47) The rat race: keeping up with the Joneses, personally and in the shop(17:40) The one number most owners can name for their business but not their life(21:08) Debt is easier than ever: the $2 million sale that couldn't cover the bills(23:11) Mortgaging your future: what really keeps shop owners working past retirement age(23:43) Closing thoughts and how to reach HuntThanks to our partner, PromotivePromotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/Thanks to our partner, WickedFileTurn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/Thanks to our partner, Maverick Shop OwnersYou're working on growing a more profitable shop - that's critical. That's exactly what the 24-video Blueprint course by Maverick Shop Owners addresses - customers, sales, profit, people, systems, and freedom. Get free access for our listeners only at https://maverickshopowners.com/blueprintThanks to our partner, OverdryveOverdryve is your AI-powered marketing operating system. It predicts slow weeks before they happen, automatically launches revenue-driving campaigns, tracks ROI down to the dollar, and optimizes performance in real time. Visit https://overdryvemarketing.com/Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comGet the FREE 2026 Auto Shop Benchmark Report: https://hubs.ly/Q04j-grh0Download a Copy of My Books Here:Beyond the Bays: A Financial Playbook for Auto Repair Shop OwnersWrenches to Write-OffsYour Perfect Shop The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Download the ARPN APP for your smartphone and listen to all our network shows: arpn.appRemarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionAutomotive Field Theory with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
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    25 分
  • The 5 Blind Spots Quietly Killing Your Shop's Sale Price [E236]

    The 5 Blind Spots Quietly Killing Your Shop's Sale Price [E236]
    2026/08/20
    Thanks to our partners Promotive, WickedFile, Maverick Shop Owners, and OverdryveWhy do two auto repair shops with virtually identical profits sell for wildly different amounts, one at a nine-time multiple and another at three? And if you're not planning to sell anytime soon, does any of this even apply to you?Recording a preview of the class he's teaching live at the STX World Pac Conference in DC, Hunt Demarest breaks down the factors that quietly decide what your shop is actually worth when a buyer sits down at the table. Hunt walks through why timing your exit three to five years out changes everything, why one client's prized fleet contract almost killed his sale, and why buyers pay for a business that runs without you, not a high-paying job with your name on it. Along the way, he covers the optics of clean financials, how far you can push ad backs before a bank or a buyer walks away, and why new equipment won't add a dollar to your sale price, even though old equipment will cost you one.Whether you're planning to sell next year or you never plan to sell at all, this episode lays out the groundwork every shop owner needs long before a buyer ever walks through the door.What You'll Learn…01:18) Why Hunt is previewing his STX class on maximizing shop value(03:40) The World Pac Conference and why this class exists(05:54) Why identical shops sell for wildly different multiples(06:20) Timing: the 3 to 5 year rule before you sell(08:09) Your shop is your retirement plan, whether you planned it that way or not(10:31) Customer concentration: the fleet account red flag buyers watch for(12:52) The ambulance contract that nearly killed a client's sale(15:21) Continuity: buyers pay for a business, not a job(17:17) Clean financials: why optics matter as much as the bottom line(19:16) Ad backs: how much "creative" bookkeeping a buyer or a bank will accept(21:36) Equipment: the double-edged sword of new gearResources MentionedGet the FREE 2026 Auto Shop Benchmark Report: https://hubs.ly/Q04j-grh0Get Hunt's Book: Beyond the Bays, on Amazon: https://a.co/d/0iQ3UuOLGot questions or feedback, connect with Hunt Demarest at:Email: podcast@paarmelis.comWebsite: https://www.paarmelis.comThanks to our partner, PromotivePromotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/Thanks to our partner, WickedFileTurn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/Thanks to our partner, Maverick Shop OwnersYou're working on growing a more profitable shop - that's critical. That's exactly what the 24-video Blueprint course by Maverick Shop Owners addresses - customers, sales, profit, people, systems, and freedom. Get free access for our listeners only at https://maverickshopowners.com/blueprintThanks to our partner, OverdryveOverdryve is your AI-powered marketing operating system. It predicts slow weeks before they happen, automatically launches revenue-driving campaigns, tracks ROI down to the dollar, and optimizes performance in real time. Visit https://overdryvemarketing.com/Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comGet the FREE 2026 Auto Shop Benchmark Report: https://hubs.ly/Q04j-grh0Download a Copy of My Books Here:Beyond the Bays: A Financial Playbook for Auto Repair Shop OwnersWrenches to Write-OffsYour Perfect Shop The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Download the ARPN APP for your smartphone and listen to all our network shows: arpn.appRemarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Storytelling and Open DiscussionAutomotive Field Theory with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
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    25 分
  • Chris Cotton on Why Less Than 10% of Shops Ever Hit Their True Capacity [E235]

    Chris Cotton on Why Less Than 10% of Shops Ever Hit Their True Capacity [E235]
    2026/08/13
    Thanks to our partners Promotive, WickedFile, Maverick Shop Owners, and OverdryveWhy are less than 10% of shops operating within even 40% of what they're actually capable of? And if throwing more money at your technicians won't fix your productivity problem, what will?Hunt Demarest sits down with Chris Cotton of AutoFix Shop Coaching, fellow multi-shop owner and host of The Weekly Blitz, to translate this year's Auto Shop Benchmark Report into real, actionable advice. Chris breaks down the three real barriers to productivity, the technician, the environment, and leadership, and walks through the shop floor fixes that took one client from $180,000 a month to $350,000, and another from under $200,000 to nearly $400,000. Along the way, Hunt and Chris dig into why fewer than 20% of technicians today are actually money motivated, why flat rate isn't the productivity silver bullet most owners assume it is, and why the fastest way to fix a struggling shop is almost never to yell at the guys in the back.Whether you're staring at a productivity number you don't understand or you already suspect your shop is leaving money on the table, this episode is a practical field guide to turning benchmark data into a better bottom line.Get the FREE 2026 Auto Shop Benchmark Report: https://hubs.ly/Q04j-grh0The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.What You'll Learn…03:49 Track it, measure it, fix it, why coaching outperforms data alone06:44 The three real barriers to productivity: tech, environment, leadership08:24 The diesel shop step-counter experiment12:28 The Rochester shop that went from $180K to $350K a month17:04 The $90 consultation fee that stopped diag from bleeding money21:57 Why fewer than 10% of shops hit 40% of their real capacity26:43 Why 50% of top shops are hourly, not flat rate, and pay isn't everything30:22 The flexibility that keeps a top tech loyal without a raise33:45 Car counts, layoffs, and the hard call every owner eventually faces36:38 How to get a free 30-minute shop consultation with ChrisThanks to our partner, PromotivePromotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/Thanks to our partner, WickedFileTurn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/Thanks to our partner, Maverick Shop OwnersYou're working on growing a more profitable shop - that's critical. That's exactly what the 24-video Blueprint course by Maverick Shop Owners addresses - customers, sales, profit, people, systems, and freedom. Get free access for our listeners only at https://maverickshopowners.com/blueprintThanks to our partner, OverdryveOverdryve is your AI-powered marketing operating system. It predicts slow weeks before they happen, automatically launches revenue-driving campaigns, tracks ROI down to the dollar, and optimizes performance in real time. Visit https://overdryvemarketing.com/Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comGet the FREE 2026 Auto Shop Benchmark Report: https://hubs.ly/Q04j-grh0Download a Copy of My Books Here:Beyond the Bays: A Financial Playbook for Auto Repair Shop OwnersWrenches to Write-OffsYour Perfect Shop The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
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    41 分
  • Is Your New LLC Protecting You Or Quietly Costing You Money?? [E234]

    Is Your New LLC Protecting You Or Quietly Costing You Money?? [E234]
    2026/08/05
    Thanks to our partners Promotive, WickedFile, Maverick Shop Owners, and OverdryveIs your new LLC actually protecting you, or just quietly draining your bank account? Before you file paperwork for that second location, that self rental, or that "clever" loaner car company, there are three questions you need to answer first.In this solo episode, Hunt Demarest, CPA with Paar Melis & Associates, breaks down the real decision making framework behind one of the most common questions he gets from shop owners: should I create a new entity for that? Hunt walks through four real world scenarios, opening a second location, renting your building to yourself, running a loaner car fleet, and building out a management company for multi location groups, and exposes exactly where shop owners get legal protection wrong, waste money on unnecessary tax complexity, or set themselves up for a self dealing problem they didn't see coming. Whether you're eyeing a second bay across town or you're already juggling five locations and a maze of S corps, this episode is the entity structuring gut check every shop owner needs before signing anything.What You'll Learn...00:00 Intro00:16 Should you create a new entity? The real question behind it02:51 The 3-question test — legal liability, tax implications, and overall cost04:50 Scenario 1 — Opening a new location05:09 Ownership structure — the deciding factor that changes everything06:48 Same entity vs. separate entity — the litigation reality09:14 What a second entity really costs (and when it's worth it)10:18 Hunt's rule of thumb — shared customers vs. separate markets13:46 Scenario 2 — Should your building be in its own LLC?16:17 Scenario 2.5 — The loaner car fleet trap18:08 Avoiding self-dealing with your rental car LLC18:37 Scenario 3 — Management companies for multi-location shops20:51 C-corp management companies and the benefits strategy behind themThanks to our partner, PromotivePromotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/Thanks to our partner, WickedFileTurn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/Thanks to our partner, Maverick Shop OwnersYou're working on growing a more profitable shop - that's critical. That's exactly what the 24-video Blueprint course by Maverick Shop Owners addresses - customers, sales, profit, people, systems, and freedom. Get free access for our listeners only at https://maverickshopowners.com/blueprintThanks to our partner, OverdryveOverdryve is your AI-powered marketing operating system. It predicts slow weeks before they happen, automatically launches revenue-driving campaigns, tracks ROI down to the dollar, and optimizes performance in real time. Visit https://overdryvemarketing.com/Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: podcast@paarmelis.comGet the FREE 2026 Auto Shop Benchmark Report: https://hubs.ly/Q04j-grh0Download a Copy of Hunt's Books Here:Beyond the Bays: A Financial Playbook for Auto Repair Shop OwnersWrenches to Write-OffsYour Perfect Shop The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Download Our Free Mobile Podcast App: https://automotiverepairpodcastnetwork.com/app/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Storytelling and Open DiscussionAutomotive Field Theory with Matt Fanslow: From Diagnostics to Quantum Physics and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
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    23 分