On the Season 2 debut episode of the Business & Beyond Podcast, President and CEO Julie Wheeler sits down with Sammy Oakey III, President of Oakey's Funeral Service and Crematory in Roanoke, VA, to discuss the importance of marketplace consistency in the business world and how finding your voice can make you the next trusted leader in your community.

If you enjoyed this episode, don’t forget to like, subscribe, and follow our other socials to stay engaged!

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Business & Beyond is a multimedia brand owned by Better Business Bureau Serving Western Virginia (“BBB Western Virginia”). This podcast is for general information and educational purposes only and should not be considered professional, legal, financial, or business advice. Always consult qualified professionals for guidance. The views expressed by guests are their own and do not reflect those of their employers, partners, or BBB Western Virginia. Guest appearances do not imply endorsement, and the podcast is not responsible for statements made by guests. Experiences shared are personal and may not reflect typical results. Any external websites or resources mentioned are provided for convenience, and we are not responsible for their content.

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Marketing

Multi-generational Business

Family Business

Leadership

Branding

Marketplace Trust

On this week's episode of Business & Beyond, CEO and President Julie Wheeler sits down with Alicia Smith, Vice President and Chief Operating Officer of F&S Building Innovations in Roanoke, VA, to discuss what it's like being a leader in a traditionally male-dominated industry and the importance of encouraging more women to pursue careers in skilled trades. If you enjoyed this episode, don’t forget to like, subscribe, and follow our other socials to stay engaged!

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Business & Beyond is a multimedia brand owned by Better Business Bureau Serving Western Virginia (“BBB Western Virginia”). This podcast is for general information and educational purposes only and should not be considered professional, legal, financial, or business advice. Always consult qualified professionals for guidance. The views expressed by guests are their own and do not reflect those of their employers, partners, or BBB Western Virginia. Guest appearances do not imply endorsement, and the podcast is not responsible for statements made by guests. Experiences shared are personal and may not reflect typical results. Any external websites or resources mentioned are provided for convenience, and we are not responsible for their content.

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Women in Trade

Construction Jobs

Male-dominated industries

Misconceptions of Women in Trade

Business Leaders

On this week's episode of Business & Beyond, CEO and President Julie Wheeler sits down with James Wisler, CEO of Wisler Plumbing, Heating, Cooling & Electric in Rocky Mount, VA to discuss the best steps you can take as a business leader to expand your marketing strategy.

If you enjoyed this episode, don’t forget to like, subscribe, and follow our other socials to stay engaged!

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Business & Beyond is a multimedia brand owned by Better Business Bureau Serving Western Virginia (“BBB Western Virginia”). This podcast is for general information and educational purposes only and should not be considered professional, legal, financial, or business advice. Always consult qualified professionals for guidance.

The views expressed by guests are their own and do not reflect those of their employers, partners, or BBB Western Virginia. Guest appearances do not imply endorsement, and the podcast is not responsible for statements made by guests. Experiences shared are personal and may not reflect typical results. Any external websites or resources mentioned are provided for convenience, and we are not responsible for their content.

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Expanding your marketing strategy

Marketing tips

Small business marketing tips

Digital marketing trends 2025

On this week's episode of Business & Beyond, CEO and President Julie Wheeler sits down with Jennifer Slightham, President of 434 Marketing, to discuss the key differences of AEO vs. SEO and how the technology to boosting your online visibility is changing.

If you enjoyed this episode, don’t forget to like, subscribe, and follow our other socials to stay engaged!

Learn more about improving your website for SEO and AEO here: 434marketing.com/blog/3-things-small-businesses-can-do-today-to-improve-their-website-for-seo-and-aeo/

------------------------------------------------ ------------------------------------------------ Business & Beyond is a multimedia brand owned by Better Business Bureau Serving Western Virginia (“BBB Western Virginia”). This podcast is for general information and educational purposes only and should not be considered professional, legal, financial, or business advice. Always consult qualified professionals for guidance. The views expressed by guests are their own and do not reflect those of their employers, partners, or BBB Western Virginia. Guest appearances do not imply endorsement, and the podcast is not responsible for statements made by guests. Experiences shared are personal and may not reflect typical results. Any external websites or resources mentioned are provided for convenience, and we are not responsible for their content.

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