『Business, Banter & Better Marketing』のカバーアート

Business, Banter & Better Marketing

Business, Banter & Better Marketing

著者： Ralph Risk
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Welcome to Business, Banter & Better Marketing, the podcast where we talk about what really makes marketing work: people, communication, and a bit of banter along the way.

© 2025 Business, Banter & Better Marketing マーケティング マーケティング・セールス 経済学
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  • Business, Banter & Better Marketing - Episode 2 : The G.R.O.W Marketing Framework

    Business, Banter & Better Marketing - Episode 2 : The G.R.O.W Marketing Framework
    2025/12/08

    In this episode, Ralph explores why the classic AIDA funnel doesn’t reflect how real B2B decisions are made. He introduces the G.R.O.W. framework, a buyer journey built on curiosity, empathy, trust, and long-term partnership. Because in B2B, the sale isn’t the end… it’s only the beginning.

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    5 分
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