In this episode of The Growth Class, host Phil Masiello interviews Layne Mayfield, owner of BBQ Outfitters.

Layne shares how he transitioned from a 12-year career in commercial real estate to entrepreneurship through acquisition, ultimately purchasing the established Texas barbecue retailer in 2021.

They explore the advantages of acquiring an existing business rather than starting from scratch, including the value of an established brand, customer base, and market awareness, as well as the operational challenges that come with scaling an established company.

Layne discusses how BBQ Outfitters consolidated disconnected systems, implemented an operating system to improve accountability and execution, and built a business capable of running without constant owner involvement.

BBQ Outfitters website: https://bbqoutfitters.com

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There are a lot of "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll.

They’re just regurgitating what they read in someone else’s book.

That’s not me.
I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all.

And now, my team and I help brands do it every single day — across eCommerce, retail, and digital.
We don’t just advise — we execute.
We write the playbook.

So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place.

This show is real strategies, real tactics, and real talk.

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