In this episode of Built to Win, Neora's Dave Fleming sits down with Katy Ursta — bestselling author, podcast host, and brand-building expert — to talk about how authenticity and connection drive success in today’s direct selling landscape. After losing a 12-year business when her company suddenly shut down, Katy shares how she rebuilt her career with integrity and intention, outlining what she looks for in a company, the values that matter most, and why simplicity and transparency are the keys to longevity. She also dives into the changing world of social media, explaining how genuine engagement — not virality — fuels real growth, and why authenticity remains the most valuable currency in business.

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Join Dave Fleming as he sits down with Julie Amburgey, a newly promoted National Marketing Director at Neora and longtime owner of a family-run HVAC business in Georgetown, Kentucky. Julie shares how she went from answering phones at her father's HVAC company to becoming its leader, and then tells how she applied that entrepreneurial experience to direct selling when she discovered Neora. Julie also discusses her initial hesitation toward direct selling, how Neora's integrity and supportive leadership changed her perspective, and how the business helped her fund her sons' college education without debt.

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Join Brett Duncan — co-founder of The Juice and president of Strategic Choice Partners — and Neora's Dave Fleming for a candid, wide-ranging conversation on entrepreneurship, innovation, and the evolving identity of the direct selling industry. Drawing from decades of experience, Brett shares insights on what it means to build a business with intention, how to navigate technological shifts like AI and social commerce, and the importance of staying rooted in authentic storytelling.

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To learn more about Neora, visit neora.com