One year after Olivia’s first appearance on Built From Scratch, we sat down again to reflect on how much can change in twelve months. We revisited her original quotes, talked about the growth of OG’s Bakery (including the story of how she got into her first grocery store), and explored why she’s so passionate about encouraging the next generation of entrepreneurs.

And just when it seemed like the conversation was wrapping up, the episode took a turn I’ll never forget, I proposed to Olivia live on the podcast.

This is our story.

Ever get to the end of the month and wonder, “Where did all the money go?”

In this episode of Built From Scratch, Erik Libby (Founder & CEO of To-Do Dudes) breaks down the 7 financial metrics that completely changed the way he runs his business. From cost per lead and customer acquisition cost, to lifetime gross profit, retention, and margins, these are the numbers that turned confusion into clarity.

Whether you’re a founder, small business owner, or aspiring entrepreneur, this episode will give you a simple framework to measure what really drives growth and profitability.

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Originally from Egypt, Youssef moved to Dubai at age 3 and later came to the US in 2021 to study Entrepreneurship, Innovation & Future Technology on a full ride scholarship at Boston University.

A serial founder: his first startup failed dramatically—but his second venture was a successful exit, which led him to join a VC firm as a partner.

He was a TEDx speaker, who spoke about the importance of health care over military during the pandemic.

And now, invests in early-stage companies through The Genesis Fund, helping tomorrow’s innovators in the Boston area scale and thrive.

Youssef is only 22 years old.

Contact Info:

Linkedin: https://www.linkedin.com/in/youssefrezkalla/

Website: https://genesisfund.co/

Email: youssef@genesisfund.co

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