How can architects win more work by telling better stories? Brand, marketing, and business development experts Dez Joslin and Katelyn Litalien of Enarche explore how firms can move beyond project facts, industry jargon, and fee-driven conversations to communicate the real value they bring to clients. From making the client the hero to capturing stories throughout a project, they share practical strategies for strengthening your brand, differentiating your firm, and turning storytelling into a powerful business development tool.

What if architects stopped working for developers and started becoming developers themselves? Joshua Zinder of JZA+D and Chris Farnum of Studio Hillier explore how adding development to an architecture practice can unlock new revenue streams, greater creative agency, and long-term wealth creation. They share practical advice on evaluating opportunities, understanding pro formas, building trusted partnerships, managing risk, and leveraging the skills architects already have to take a seat at the ownership table. Whether you're a sole practitioner or firm leader, this conversation offers a roadmap for expanding your impact beyond traditional practice.

Can transparency be a competitive advantage? Blake Daniels and Halie Chandler of DanielsChandler discuss how they built a thriving architecture firm by sharing business metrics with employees, embracing calculated risk, and creating a culture where everyone understands how the business works. Their approach challenges traditional firm leadership and offers a roadmap for sustainable growth.