『Built Local』のカバーアート

Built Local

Built Local

著者: Clay
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The Built Local Podcast interviews local business owners and community leaders to share specific strategies they’ve used to grow, market, and operate successfully. Each episode focuses on actionable insights listeners can apply to build stronger, more resilient local businesses.

© 2026 Built Local
マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
エピソード
  • How This Junk Removal Company Went from 80 - 200 reviews in 7 months
    2026/06/04

    ⭐️ Get More Google Reviews On Autopilot — Start Free Today: https://link.reviewharvest.com/yt

    🧲 Join our free community for 1-on-1 help getting more customers on Google: https://www.skool.com/10-minute-marketer-6759

    Austin Davis shares how his junk removal company, Firefighter Junk Removal, scaled to over 200 Google reviews in just eight months using Review Harvest. He explains how consistent review generation completely changed their visibility, helping them move from around 80 reviews to 200+ and significantly improving their local search presence. Clay from Review Harvest joins the conversation to break down how the system works behind the scenes and why it’s been such a game-changer for home service businesses.

    The system automates review requests right after jobs are completed, follows up with customers who don’t respond, and even repurposes reviews into social media content automatically. Austin also explains how this level of consistency would have taken him years to build manually, but now becomes a repeatable process that drives stronger Google reviews, better Google Maps ranking, and more inbound leads for local businesses.

    What This Episode Covers
    • How Firefighter Junk Removal reached 200+ Google reviews in 8 months
    • Why Google reviews directly impact local service business leads
    • How Review Harvest automates review requests and follow-ups
    • Turning customer reviews into social media content automatically
    • Why most businesses fail to stay consistent with reviews
    • How faster review growth improves Google Maps ranking and visibility
    • Real results from using a structured review system

    Timestamps
    00:00 Intro and review milestone
    00:16 Firefighter Junk Removal results
    00:32 Why reviews matter for local businesses
    00:48 First contact with Review Harvest
    01:11 Early results and growth
    01:41 How the system works
    02:40 Automated CRM integration
    03:24 Text message and photo strategy
    04:16 Importance of visuals in messaging
    06:03 Social media automation from reviews
    07:11 Full review workflow explained
    08:44 How reviews improve SEO and leads
    09:46 Ranking impact and results
    11:13 Pricing discussion
    13:03 ROI of review growth
    15:03 Final thoughts and results

    Hashtags
    #GoogleReviews #LocalSEO #HomeServiceMarketing #JunkRemovalBusiness #GoogleMapsRanking #ReviewHarvest #LocalBusinessGrowth #InboundLeads #ReputationMarketing #ServiceBusinessGrowth

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    16 分
  • From General Contracting to THRIVING Concrete Services: Lessons From a 30-Year Business
    2026/06/02

    ⭐️ Get More Google Reviews On Autopilot — Start Free Today: https://link.reviewharvest.com/yt

    🧲 Join our free community for 1-on-1 help getting more customers on Google: https://www.skool.com/10-minute-marketer-6759

    An experienced operator in the concrete leveling and resurfacing industry breaks down how a family business that started in 1988 evolved into a modern, multi-service home improvement company. Stephen Ogburn shares how Ogburn Concrete Leveling and Resurfacing expanded from traditional general contracting into specialized concrete repair, drainage, and waterproofing, eventually growing significantly after adding new service lines. He also explains how shifting from small-scale marketing to a more structured digital strategy helped improve visibility, while early mistakes in scaling too quickly nearly put the business at risk.

    A major theme of the conversation is how operational discipline and financial clarity drive long-term stability. Stephen highlights how improving accounting systems, tracking job profitability, and managing growth through structured decision-making helped stabilize the business. He also discusses how Google reviews directly impact organic leads and why building a strong online reputation has become essential for local business marketing. As new services like crawl space repair and rubber resurfacing are added, the focus remains on protecting margins, improving efficiency, and generating consistent inbound leads through better systems and Google Maps ranking.

    What This Episode Covers
    • How a family construction business evolved into a modern service company
    • Why scaling too fast can damage profitability
    • Transitioning from general contracting to specialized concrete services
    • How Google reviews directly impact inbound leads
    •Building a structured marketing system for local business growth
    • The importance of accounting, job costing, and financial clarity
    • Adding new service lines like waterproofing and resurfacing
    • Using systems and communication to improve team performance

    Timestamps
    00:00 Scaling too fast and profit risk
    00:21 Role at Ogburn Concrete Leveling
    01:04 Family business background
    03:24 Transition into concrete repair
    04:30 Early marketing and lead generation
    05:29 Reviews and reputation building
    06:59 Review Harvest and lead impact
    08:21 Marketing strategy and content
    10:07 Educating customers
    12:12 Concrete leveling process
    14:02 Communication and customer experience
    16:08 Reviews driving leads
    19:15 New services and expansion
    23:33 Scaling mistakes and lessons
    26:05 Accounting and business systems
    28:58 Closing and contact info

    #ConcreteRepair #LocalBusinessMarketing #GoogleReviews #GoogleMapsRanking #HomeServices #BusinessGrowth #Entrepreneurship #ServiceBusiness #InboundLeads #SmallBusinessStrategy

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    30 分
  • 5 Numbers to EXPLODE Profit For Your Service Businesses
    2026/05/28

    ⭐️ Get More Google Reviews On Autopilot — Start Free Today: https://link.reviewharvest.com/yt

    🧲 Join our free community for 1-on-1 help getting more customers on Google: https://www.skool.com/10-minute-marketer-6759

    Bruce from Ascend Wise joins the local podcast to break down how service based businesses can become more profitable and scalable through better systems, not just more leads. Drawing from his experience in high growth service companies and his own pet waste removal business, Doozy, he shares how they reached six figures within about six months while building a strong team and operational foundation. In his consulting work, he’s helped home service companies achieve major shifts in net profit, including 20 to 22 percent improvements, by fixing hidden operational issues that most owners overlook.

    Instead of chasing more leads Bruce focuses on a scoreboard built from five revenue drivers leads conversion rate retention purchase frequency and average ticket paired with gross profit analysis from the PNL His team uses data to diagnose inefficiencies like pricing gaps poor routing and weak leadership then applies tools like reverse brainstorming to uncover profit leaks Conversation highlights systems like Review Harvest help improve Google reviews and Google Maps ranking driving stronger online reputation and inbound leads for local businesses looking to grow sustainably.

    What This Episode Covers
    • How service businesses increase profitability using data-driven systems
    • The five revenue drivers every business owner should track
    • Why most businesses do not actually have a lead problem
    • How gross profit issues quietly limit growth
    • Building leadership and team accountability in service companies
    • How Doozy scaled to six figures in six months
    • Using reviews to improve trust and inbound leads

    Timestamps
    00:00:03 to 00:00:17 Introduction and Bruce background
    00:00:17 to 00:02:37 Ascend Wise and starting Doozy
    00:02:37 to 00:05:01 Common blind spots in service businesses
    00:05:01 to 00:06:23 How Review Harvest fits into review systems
    00:06:23 to 00:08:20 Data-centered decision-making framework
    00:08:20 to 00:11:26 The five revenue drivers explained
    00:11:26 to 00:12:10 Using drivers to build a roadmap
    00:12:10 to 00:15:31 Gross profit and pricing strategy
    00:15:31 to 00:17:02 Gross profit definition and breakdown
    00:17:02 to 00:20:42 Case study and operational improvements
    00:20:42 to 00:22:41 Building Doozy and team culture
    00:22:41 to 00:24:14 Review Harvest results and closing

    Hashtags
    #LocalBusinessMarketing #GoogleReviews #GoogleMapsRanking #ServiceBusinessGrowth #BusinessSystems #Profitability #Entrepreneurship #HomeServices #CustomerReviews #InboundLeads

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    24 分
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