In this episode of Build From Scratch with Sharon Hunneybell, Sharon sits down with entrepreneur and creative thinker Brett McCallum, the founder of Official Beer Co — a brand built on collaboration, community, and world-class brewing. Brett shares how his passion for storytelling, people, and innovation led to the creation of a beer company that’s as much about connection as it is about craft. From forming international brewing partnerships to developing standout designs and memorable experiences, Brett talks about what it really takes to build a lifestyle brand that resonates with authenticity and fun.

Show Notes

• Meet Brett McCallum, founder of Official Beer Co and serial entrepreneur
• The origin story: how Official Beer Co began as a bold idea during the pandemic
• Crafting beer with purpose — the brand philosophy behind “Official”
• Collaborations with breweries in New Zealand and Australia
• How storytelling and community drive every business decision
• Building a lifestyle brand that balances fun, flavour, and meaning
• The importance of authenticity in connecting with customers
• Advice for entrepreneurs on starting, pivoting, and staying inspired

Produced by Podfire