『Building your Brand』のカバーアート

Building your Brand

Building your Brand

著者： Liz Mosley
無料で聴く

今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

 Graphic Designer Liz Mosley wants all you small business owners to build businesses that you LOVE and feel confident about promoting. Through her decade of branding and design experience and with the help of her guests, she shares top tips to take the fear out of selling and building your brand. Produced by: Lucy Lucraft (Instagram @lucylucraft) Cover illustration: Matt Joyce (Instagram @mattjoyce_illustrator)© Liz Mosley マネジメント・リーダーシップ リーダーシップ 経済学
エピソード
  • Redefining Growth: From a Team of 10 to a Team of Two with Lauren Harvey

    Redefining Growth: From a Team of 10 to a Team of Two with Lauren Harvey
    2026/04/15
    Today on the podcast I chat with Lauren Harvey, who is the owner and founder of Full Stop Accounting with her husband, Alex. I think so often we view running a business as a very linear journey, but often it doesn't really look like that. Over the last 15 years of owning their business, Lauren and Alex started off with just Lauren, grew to a team of 10, and then intentionally scaled back down again to just the two of them. We talk about that experience, how they had to unlearn the traditional narrative of "success," and the new niche they've settled into. We also discuss what it is really like working with your life partner, why they opened a stationery shop, and why we all need to start making decisions based on data rather than our feelings. I always love to hear other people's experiences of finding their own way, and I hope this episode encourages you to build a business that feels right for you. This episode is sponsored by SilverStag Type Foundry. If you're a designer looking for a typeface that really elevates your brand, SilverStag is a brilliant place to start. It's a one-person type studio creating carefully crafted fonts with multiple weights, alternates, and ligatures; all designed to help brands stand out. Head to lizmosley.net/SLTF and use the code LIZxSLTF for 20% off. Key Takeaways: Growth doesn't always mean bigger: Society often tells us that business growth means more staff and higher turnover. Lauren shares why she scaled her team from 10 people back down to just her and her husband, and how doing so led to a more profitable and peaceful life. The power of niching: After 15 years, Lauren and Alex decided to niche down specifically to husband-and-wife (or life-partner) businesses. It allows them to serve clients using their own unique lived experience of running a business with a spouse. Working with a life partner: Running a business with your spouse brings unique challenges and benefits. Lauren explains how it allowed them to manage a single shared diary around childcare, but also how they had to work hard to ensure the business didn't completely take over their relationship. Stop letting feelings dictate finances: It is incredibly common to make business decisions based on how we feel on a particular day. Liz shares an anecdote about almost dropping an income stream based on a "feeling," only to realise the data proved it was highly profitable. As Lauren says, your bank account doesn't lie. You can be a creative AND a numbers person: We often like to put ourselves in boxes. Lauren challenges the narrative that creatives "aren't good at numbers" and encourages everyone to rewrite that negative story to take control of their business's profitability. Episode Highlights: 04:14: Why Lauren and Alex decided to niche down to husband and wife business teams . 07:58: Overcoming the fear of niching and putting "all your eggs in one basket" 10:53: The reality of running a business with a life partner while raising a family . 14:58: How communication and office dynamics changed when scaling back to just the two of them . 16:58: The 15-year journey: From a solo founder to a team of 10 and back again . 18:41: Unlearning traditional business studies definitions of success and turnover About The Guest: Lauren Harvey is the founder of Full Stop Accounts, an accountancy firm she runs alongside her husband, Alex. They specialise in providing monthly accountancy services specifically to life-partner and husband-and-wife businesses. You can find Lauren on Instagram or by visiting the Full Stop Accounts website. Mentioned in this episode: Silver Stag Type Foundry: Get 20% off beautiful, versatile typefaces using the code LizXSLTF at lizmosley.net/slt I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk If you enjoyed this episode please leave a 5* rating and review!
    続きを読む 一部表示
    45 分
  • Two failed client projects that had the biggest impact on my business

    Two failed client projects that had the biggest impact on my business
    2026/04/10

    In this solo episode, I'm sharing two early client mistakes that knocked my confidence; but ultimately shaped the way I run my business today. I talk vulnerably about my previously poor boundaries and some communication breakdowns, and how these experiences taught me lessons I still carry into every project.

    If you've ever had a client situation go wrong, this episode will remind you: you're not alone and you can come back stronger.

    Key Takeaways
    • Your gut is part of your business strategy
      If something feels off; whether it's pricing, scope, or a client fit; it's worth paying attention to. Ignoring it often leads to bigger problems later.
    • Clear boundaries protect both you and your clients
      Saying yes to the wrong work (or an unclear brief) can create resentment and misalignment. Strong boundaries create better outcomes for everyone.
    • Communication is everything (and more!)
      Under-communicating is one of the fastest ways to lose trust. Over-explain your process, your decisions, and your expectations.
    • Mistakes don't define you; how you respond does
      Every business owner will face rejection, missteps, or unhappy clients. Growth comes from reflecting, adjusting, and moving forward with better systems.

    Episode Highlights

    • 00:05 - Why mistakes matter more than wins
    • 01:05 - Mistake #1: Ignoring my gut & poor boundaries
    • 04:28 - Mistake #2: Lack of clarity & weak presentation
    • 06:17 - The confidence knock & what changed
    • 07:45 - The biggest lesson: communication & process
    • 08:36 - Trusting your gut in business decisions
    • 09:23 - Rejection, failure & moving forward as a business owner

    I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written, recorded and produced by me

    If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube.

    If you enjoyed this episode please leave a 5* rating and review!
    続きを読む 一部表示
    11 分
  • Book Design as Branding: Lessons from Penguin with David Pearson

    Book Design as Branding: Lessons from Penguin with David Pearson
    2026/04/08

    In this episode of Building Your Brand, I'm chatting with David Pearson, a world-class book designer who began his career at Penguin Books before venturing out on his own. David specializes in both book covers and the internal layouts (text design) of books.

    We dive deep into the "crossovers" between book design and branding, exploring how David handles the unique challenge of designing for "dead authors" while trying to capture entirely new audiences. David shares his refreshing and somewhat rebellious take on the creative process, explaining why he identifies as a "slow designer" and why he's perfectly happy staying at the starting line while everyone else races toward the latest tech.

    Key Takeaways

    • Finding Your "Creative Fit": David emphasizes the importance of aligning your career with your personality; for him, the detail-oriented, rhythmic nature of book design was a perfect match.
    • The Value of Constraints: Whether it's a limited budget or a specific genre's visual "code," David finds that being "hemmed in" actually sparks more creativity.
    • Shapeshifting vs. Personal Style: Unlike illustrators who are often hired for a specific "look," David believes designers should be "shapeshifters" who serve the author's art rather than their own personal brand.
    • Collaborative Client Relationships: Moving away from the "big reveal," David has found that involving clients in the process and presenting multiple options helps them feel like partners in the creation.
    • The "Erosion of Struggle": David and Liz discuss the risks of AI and high-speed technology, noting that the "struggle" of the creative process is often where the most meaningful work happens.

    Episode Highlights

    • 03:32 – The "lucky" redundancy that led David from text design to the covers department at Penguin.
    • 06:46 – The "ambling and shambling" process: Why David embraces being a slow designer
    • 10:47 – The challenge of "repackaging" dead authors for modern audiences.
    • 15:58 – Navigating visual codes: When to play it safe and when to "elbow" competitors out.
    • 24:41 – Why "one concept" presentations can feel like a prison for designers.
    • 37:34 – Philosophical worries about AI and the "speed" of modern change.

    About the Guest

    David Pearson is an acclaimed graphic designer known for his expertise in typography and book jacket design. After a highly successful tenure at Penguin, he established his own studio, Type as Image.

    Instagram: https://www.instagram.com/typeasimage/

    Website: https://a-g-i.org/user/davidpearson/view/projects//

    I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

    This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk

    If you enjoyed this episode please leave a 5* rating and review!
    続きを読む 一部表示
    50 分
まだレビューはありません