『Building your Brand』のカバーアート

Building your Brand

Building your Brand

著者： Liz Mosley
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概要

 Graphic Designer Liz Mosley wants all you small business owners to build businesses that you LOVE and feel confident about promoting. Through her decade of branding and design experience and with the help of her guests, she shares top tips to take the fear out of selling and building your brand. Produced by: Lucy Lucraft (Instagram @lucylucraft) Cover illustration: Matt Joyce (Instagram @mattjoyce_illustrator)© Liz Mosley マネジメント・リーダーシップ リーダーシップ 経済学
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  • 4 of My Favourite Mission-Led Brands (and What They Teach Us About Branding)

    4 of My Favourite Mission-Led Brands (and What They Teach Us About Branding)
    2026/02/13

    In this episode, I'm sharing four brands I genuinely love and feel deeply loyal to — not just because of their products, but because of the missions they're built on. Each one shows how having a clear purpose, strong values, and a quality product can create lasting trust, emotional connection, and long-term brand loyalty.

    Come tell me which brands you're loyal to and why; I'd love to know!

    Key Takeaways:

    • Building your brand around a clear mission will attract loyal customers
      When your brand stands for something meaningful and consistently lives it out, people don't just buy once; they recommend you, return to you, and feel emotionally invested in your success.
    • Pairing purpose with quality creates trust and longevity
      A powerful mission alone isn't enough; delivering a genuinely great product builds credibility, repeat business, and long-term sustainability for your brand.
    • Telling human stories gives your brand depth and meaning
      When your brand highlights real people, real impact, and real change, it builds empathy, trust, and a deeper connection that goes far beyond features or pricing.

    Episode Highlights:

    • 00:24 – Why mission-led brands create strong loyalty and trust
    • 02:38 – Madlug: how dignity and storytelling build brand loyalty
    • 05:26 – Who Gives A Crap: sustainability, humour, and ethical business
    • 08:29 – Manumit Coffee: employment, dignity, and social impact
    • 10:33 – Tony's Chocolonely: ethical supply chains and purpose-driven design
    • 13:31 – What mission-led brands can teach you about your own business

    Mentioned in the episode:

    • Madlug
    • Who Gives a Crap
    • Manumit Coffee
    • Tony's Chocolonely

    I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

    If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube.

    If you enjoyed this episode please leave a 5* rating and review!
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    14 分
  • Forget Instagram: Why LinkedIn is the Platform That Matters with Andy Lambert

    Forget Instagram: Why LinkedIn is the Platform That Matters with Andy Lambert
    2026/02/11
    Today on the podcast, I am welcoming back my good pal and friend of the show Andy Lambert, who was actually one of my very first guests back on episode 43! Since then, the social media landscape has changed dramatically, and Andy has gone from co-founding ContentCal to becoming a Senior Product Marketing Manager at Adobe. In this episode, Andy gives us a veritable masterclass on LinkedIn, explaining why it is currently the single best platform to find your audience. We dive into the concept of "Social First" marketing, why personal profiles are outperforming company pages, and the data-backed reasons why consistency wins over viral hacks. If you have been struggling to make sense of LinkedIn or want to know where to focus your energy in 2026, this episode is absolute gold. Key Takeaways: The "Social First" Approach: Marketing has shifted; social media teams are now the closest to the customer and should be leading the wider marketing strategy, rather than just being a distribution channel at the end of the process.The 95-5 Rule: Research from the B2B Institute shows that 95% of your potential buyers are not in the market to buy right now. Your marketing job is not just to convert the 5%, but to build memory structures with the 95% so they think of you when they are ready.LinkedIn is the place to be: Andy wagers that LinkedIn is currently the best platform for organic reach and precise audience targeting, especially for B2B and service-based businesses.Zero-Click Content: Social platforms no longer want you to link out to your website. The best performing content (like PDF carousels on LinkedIn) keeps people on the platform and increases "dwell time."Employee Advocacy is vital: People trust people more than brands. The most effective way to grow a company's reach is through the personal profiles of its founders and employees, not just the brand page. Episode Highlights: 02:15 – Andy shares his journey from founding ContentCal to its acquisition by Adobe and his current role.06:50 – What "Social 3.0" means and why social media needs to move from the "kids' table" to the boardroom.12:44 – The "95-5 Rule": Why most marketing fails because it ignores the 95% of people who aren't ready to buy yet.18:41 – A LinkedIn Masterclass: Andy breaks down exactly why LinkedIn is working so well right now.26:24 – Understanding "Zero-Click Content" and why PDF carousels are generating huge reach.36:12 – The importance of video and how to repurpose podcast clips for LinkedIn and YouTube Shorts. About The Guest: Andy Lambert is the Senior Product Marketing Manager at Adobe and a founding member of ContentCal, a social media marketing software that was acquired by Adobe. He is also the author of the book Social 3.0, which explores the future of social media marketing. With over a decade of experience in the industry, Andy is passionate about helping businesses understand the power of a social-first strategy. You can find Andy on LinkedIn (it's the best place to get a response!) or check out his book on Amazon. Mentioned in this episode: Social 3.0: Andy's book on the evolution of social media.Andy's Substack Social 3.0. Adobe Express: The all-in-one design and content creation tool. (Aff link)The B2B Institute: The think tank that researched the 95-5 rule. I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk If you enjoyed this episode please leave a 5* rating and review!
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    43 分
  • The Content Creation Tools I Use to Save Time and Stay Consistent

    The Content Creation Tools I Use to Save Time and Stay Consistent
    2026/02/06

    In today's episode, I'm doing something a little different and sharing a few of the tools I've been loving recently. These are paid subscriptions I use to save time, streamline my content creation, and make video feel more sustainable and enjoyable. They're not "must-have" tools to run a business, but they are thoughtful investments that help me work smarter, stay creative, and focus my energy where it matters most.

    I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

    If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube.

    If you enjoyed this episode please leave a 5* rating and review!

    Key Takeaways
    • Choosing tools that save time will protect your creative energy
      Investing in content creation tools that reduce friction allows you to show up more consistently, avoid burnout, and spend more time actually creating instead of wrestling with tech.
    • Using automation with intention builds trust, not distance
      When you use automations in a personal, generous way; like voice notes or encouragement rather than constant selling; you deepen connection and make your marketing feel more human and aligned.
    • Building a sustainable workflow makes growth possible
      Designing systems that make video and content creation faster and easier creates momentum, supports long-term growth, and helps you stay consistent without exhausting yourself.
    Episode Highlights
    • 00:00 – Why I'm sharing the paid tools that help with content creation and save time
    • 00:54 – How I use Superprofile for Instagram automations and voice note DMs
    • 03:46 – Why Epidemic Sound is my go-to for music for YouTube, podcasts, and reels
    • 05:48 – How I use Jitter to create quick animations for Instagram and video content
    • 07:55 – How Frame.io helps with video feedback, collaboration, and client work
    • 10:08 – Why investing in tools matters for sustainable video and content creation

    Mentioned in the episode

    • Superprofile (aff link)
    • Epidemic Sound
    • Frame.io
    • Jitter
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    11 分
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