『Building your Brand』のカバーアート

Building your Brand

Building your Brand

著者: Liz Mosley
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Graphic Designer Liz Mosley wants all you small business owners to build businesses that you LOVE and feel confident about promoting. Through her decade of branding and design experience and with the help of her guests, she shares top tips to take the fear out of selling and building your brand. Produced by: Lucy Lucraft (Instagram @lucylucraft) Cover illustration: Matt Joyce (Instagram @mattjoyce_illustrator)© Liz Mosley マネジメント・リーダーシップ リーダーシップ 経済学
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  • From The Vault: How to use journalling in your business with Sasha Glasgow
    2026/07/15
    Over the Summer I've curated a mini series of some of my favourite episodes from the podcast so far. We revisit old episodes that have stayed rent-free in my brain! So whether this episode ends up being new for you or you get to enjoy it again years later, I hope you find it helpful. In this episode I speak to Sasha Glasgow of Frank + Feel. Sasha classes herself as a writer, doubter and doer. Even though she's been writing in some form from the age of eight, she only started calling herself a writer last year - a rebellious act against her self-doubting nature. She's an avid journaler and lover of words, who wants to use them to challenge the negative narratives that women can have about themselves. She does this through what she calls #RemindHers. Little notes of thought dotted around the internet to remind women (including herself) of what has always been there: the core things within us that light us up and guide us towards the lives we want to live. The things that can be shrouded by responsibility, shoulds, engrained narratives and self-doubt. Through her email letters, journalling workshops, podcast and Instagram #RemindHers, she documents her journey as it unfolds, unlearning self-doubt, tuning back into self-trust, and living this new creative multi-hyphenate life she has finally given herself permission to pursue. Her hope in doing so publicly is that each step proves to be small, powerful #RemindHer to those who come across her words, in their own lives. Key Takeaways Journaling is a Safe Space for Self-Discovery Let your journal be a judgment-free zone where all parts of yourself can show up honestly and without filters.There Are No Rules; Find What Works for You Your journaling practice can be as simple or creative as you like. The only right way is the one that feels right for you.Journaling Fuels Clarity and Creativity Use your journal to marinate ideas, work through challenges, and spark new directions in your business and life.Start Small and Remove Barriers Even a few bullet points or a quick list can be powerful. Make journaling accessible by keeping your tools close and prompts simple.Let Honesty Lead, Not Perfection Don't worry about how your journal looks or reads; focus on being honest with yourself, not on creating something to share.Celebrate Tiny Delights and Everyday Joys Journaling isn't just for working through struggles; use it to notice and savor the small moments that bring you joy. Timestamps 01:26 – Meet Sasha Glasgow: her story and the Frank & Feel community03:09 – How journaling supports business and personal growth05:07 – The benefits of journaling for business owners07:18 – Common journaling mistakes and the importance of honesty10:12 – Different types of journaling and finding your own style13:09 – Practical tips for starting and sustaining a journaling habit17:20 – Journaling prompts for business owners and creative minds24:34 – Journaling for joy, gratitude, and tiny delights To find more from Sasha check out: Sasha's RemindHer newsletter, for all new things happening. Season one of the podcast. Designed to be be there and be revisited whenever you might need them. Her website Her Instagram I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk If you enjoyed this episode please leave a 5* rating and review! Also a big thank you to this episode's sponsor Little Nutkins - They sell the most beautiful selection of wooden toys, clothes, prints and gifts and their shop is so perfectly curated and everything aims to educate, inspire and empower our little ones. You can search everything they offer by age, brand or type of product which is such a time saver when looking for gift ideas.
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    32 分
  • From The Vault: Weaving Play Into Life and Business with Emma Worrollo
    2026/07/08
    Over the Summer I've curated a mini series of some of my favourite episodes from the podcast so far. We revisit old episodes that have stayed rent-free in my brain! In this episode I chat to Emma Worrollo who has created Playful Den. Emma is an expert in the theory of play. Play is one the most natural human states we long to be in. But the journey to the adult-side is full of social conditioning and expectations which make us lose touch with our inner child. We forget how to play. We start feeling awkward about being silly. And somewhere in the process our dreams can start to seem childish or no longer relevant. We move away from who we once felt determined and destined to be. Play can bring that piece of you back. We chat about how we can be more playful in our businesses, how to balance work and play, how to resist turning all of our hobbies into business and we also talk about Emma's experiences running her own small business. Key Takeaways Play is Powerful Embracing playfulness in life and business opens the door to creativity, resilience, and genuine happiness.Experiment Boldly Small businesses have the unique freedom to try new things, pivot quickly, and learn from every experiment; so don't be afraid to play and fail.Redefine Failure When you approach work with a playful mindset, failure becomes just another step in the creative process, not something to fear.Protect Your Joy Not every hobby needs to become a business; sometimes, keeping something just for fun is the best way to nurture your creativity.Stay True to Yourself Building a business around your values and passions can be deeply rewarding, even if it means taking the less conventional path.Connection Fuels Growth Engaging with your community and sharing your journey authentically can lead to surprising opportunities and meaningful impact. Episode Highlights 01:23 – Emma's background: from agency founder to play advocate03:54 – The organic growth of The Playful Den and the decision to go all-in07:19 – Monetizing a passion: Patreon, courses, and business pivots10:17 – Branding, launching services, and experimenting with products12:56 – Why small businesses can be braver and more playful16:12 – Overcoming fear of failure and the Play-Doh mindset19:32 – Marketing, newsletters, and building an engaged community21:50 – The rewards and challenges of running a playful business You can find out more by visiting: Playful Den's website Playful Den's Instagram Playful Den's Patreon People Who Play Podcast I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk If you enjoyed this episode please leave a 5* rating and review!
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    45 分
  • From The Vault: How Madlug Is Using Bags To Impact Lives With Dave Linton
    2026/07/01

    Over the Summer I've curated a mini series of some of my favourite episodes from the podcast so far. We revisit old episodes that have stayed rent-free in my brain! I'm always inspired by stories of purpose-driven businesses. In this episode, I sit down with Dave Linton, founder of Madlug; a brand that proves business can be a force for good. Dave's journey from youth worker to social entrepreneur is filled with lessons on resilience, clarity of mission, and the power of a simple story. Whether you're building a brand or just looking for a spark of inspiration, I hope this conversation encourages you to think bigger about the impact you can make.

    Key Takeaways
    • A Clear Mission Creates Momentum When you know the problem you're solving and stay true to it, your brand's story becomes magnetic and memorable.
    • Start Small, Dream Big Even with limited resources, bold ideas and determination can lead to global impact.
    • Let Your Story Be Shared Make your mission easy to understand and repeat, when others can tell your story, your message spreads further than you ever could alone.
    • Embrace Growth and Its Challenges Every stage of building something meaningful brings new lessons. Growth may be uncomfortable, but it's where transformation happens.
    • Impact Goes Beyond Products True success is measured by the lives you touch and the change you inspire, not just sales or numbers.
    • Stay Focused, Stay Generous Protect your core mission, but don't be afraid to share your ideas and support others along the way.

    Episode Highlights

    • 00:20 – Meet Dave Linton and the Mad Lug mission
    • 01:25 – The story behind Mad Lug: from youth work to social enterprise
    • 02:55 – Naming, branding, and building a business with purpose
    • 06:50 – The importance of a clear, shareable story
    • 12:10 – Marketing, organic growth, and learning from mistakes
    • 18:00 – Social media, influencers, and the value of authentic advocacy
    • 24:40 – Challenges of growth, staying true to your mission, and leadership lessons
    • 32:00 – Impact stories: changing lives and inspiring others
    • 41:30 – Highlights, reflections, and how to connect with Madlug

    Find out more about Madlug:

    • Madlug website
    • Madlug for Business

    I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

    This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk

    If you enjoyed this episode please leave a 5* rating and review!

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    48 分
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