🚀 What does flying Apache helicopters have to do with building the digital backbone of the U.S. cannabis industry?

More than you think.

In this episode, Reed Hansen sits down with Socrates Rosenfeld, CEO & Co-Founder of Jane Technologies (iHeartJane) — the platform quietly powering the majority of legal cannabis transactions in the United States.

From Army combat veteran to MIT MBA to cannabis tech pioneer, Socrates shares how discipline, mission clarity, and human-centered leadership helped Jane scale across 39+ states with 13 software patents and millions of SKUs.

This isn’t just a cannabis conversation.

It’s about:

• Building infrastructure in highly regulated industries
• Creating moats with clean data
• AI-powered personalization at scale
• And why complexity is often the opportunity

💡 What You’ll Learn:

• The leadership frameworks Socrates brought from the military into startups
• Why cannabis may be the most complex retail environment in the world
• How Jane built a master catalog of millions of SKUs (and why that matters for AI)
• The “Spotify Effect” of commerce personalization
• Why infrastructure > middleman in regulated industries
• What the future of digital + brick-and-mortar retail looks like

🧠 Big Takeaways for Founders & Marketers

✅ If it’s hard, lean into it — that’s where your moat lives
✅ AI is only as powerful as your dataset
✅ Shared “why” beats top-down execution
✅ Clean attribution > spray-and-pray marketing
✅ Regulated industries are innovation incubators

🔗 Connect with Socrates Rosenfeld & Jane Technologies

🌐 Website: https://www.iheartjane.com
📩 Email: info@iheartjane.com
🔎 LinkedIn: Search “Socrates Rosenfeld”
📱 Social: @iheartjane on LinkedIn, Facebook & Instagram

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