In this episode of Talk Commerce, host Brent Peterson interviews Elijah Khasabo, co-founder of Vidovo, an influencer platform that connects brands with creators. Elijah shares his journey from community college to entrepreneurship, discussing the challenges and successes of building a business in the influencer marketing space. The conversation covers topics such as viral marketing strategies, the importance of engagement over follower count, the role of AI in video marketing, and tips for preparing for holiday marketing campaigns. Elijah emphasizes the significance of consistency in content creation and the value of being curious and open to learning.

Takeaways

Elijah Khasabo is the co-founder of Vidovo, an influencer platform.
He believes in bettering oneself by helping others.
The power of social media can significantly impact business success.
Viral marketing can be achieved through creative content strategies.
Engagement metrics are more important than follower counts.
Consistency is key in content creation and audience building.
AI in video marketing raises questions about authenticity.
It's never too late to start creative marketing efforts.
Building a community-driven platform can lead to organic growth.
Learning from other founders is crucial in entrepreneurship.

Chapters

00:00 Introduction to Elijah Khasabo and Vidovo
01:45 The Founding Story of Vidovo
05:29 Viral Marketing and Content Creation
09:20 Sourcing Talent and Influencer Engagement
13:13 The Importance of Consistency in Content Creation
16:03 AI in Video Marketing and Authenticity
17:56 Preparing for Holiday Marketing Strategies