What does it take to bring a medical device from concept to the operating room?

For Endeavor Orthopedics, it starts with solving a problem surgeons face every day.

In this episode of The Hatch Podcast, CEO Greg Parranto and CTO Ryan Stafford share how they developed a new approach to treating avulsion fractures—one of the more difficult injuries to repair—and how their technology is already delivering strong clinical results.

Since completing Hatch’s first life sciences cohort, the team has raised funding, performed hundreds of surgeries, and is seeing significantly lower reoperation rates compared to traditional methods.

But beyond the technology, this conversation also explores why they chose to build in Alabama. From the region’s growing infrastructure to its entrepreneurial energy, Greg and Ryan explain what makes this an ideal place to launch and scale a healthcare company.

This episode breaks down the journey from idea to impact, what it takes to build in healthcare, and where Endeavor is headed next.

💡 In this episode:

• What avulsion fractures are and why they’re difficult to treat
• How Endeavor developed a platform that addresses both bone and soft tissue
• The path from early concept to FDA clearance and commercialization
• Early clinical results and what they mean for patients and surgeons
• Raising capital and scaling a healthcare company
• Why Alabama is becoming a place to build in healthcare
• What’s next for Endeavor’s product pipeline

About the Guest

Greg Parranto is the CEO of Endeavor Orthopedics, where he leads the company’s growth, fundraising, and commercialization efforts. He brings experience from both military service and leadership roles at Johnson & Johnson.

Ryan Stafford is the Chief Technology Officer at Endeavor Orthopedics, where he leads product design, engineering, and development. He has deep experience in orthopedic innovation and medical device design.

🔗 Learn More

Endeavor Orthopedics: https://www.endeavorortho.com/

Follow Endeavor Orthopedics on LinkedIn for updates and clinical insights

About The Hatch Podcast

At the intersection of innovation, creativity, and community — The Hatch Podcast shares stories from founders, scientists, and artists shaping the future of Alabama’s Gulf Coast.

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🔗 Learn more: hatchfairhope.com

📩 Contact: team@hatchfairhope.com

Produced by Tim Scott for The Hatch Podcast Network.