Building a Virtual Back Office: How Beyond Landscaping Solved the Talent Crunch with Cory Brewer
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In this episode of Vita Talks, host Gianna Ricciardi sits down with Cory Brewer, Founder of Beyond Landscaping and Co-Founder of Market Hill Agency. Cory shares how he grew his North Vancouver landscaping company while tackling one of today's biggest business challenges: finding and keeping strong people.
He discusses the turning point that led him to rethink how his office operated, ultimately building a fully virtual back-office team overseas. Cory also opens up about how Beyond Landscaping keeps field staff engaged through culture, year-round work opportunities, and better structure. His experience eventually inspired a second business supporting entrepreneurs with trained remote executive assistants.
Whether you manage field teams, hybrid teams, or a growing small business, this episode offers practical ideas for building a more resilient and efficient workforce—without giving everything away.
Who Should Listen?-
Entrepreneurs & Small Business Owners – especially in trades, construction, or services, struggling with hiring and retention.
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Operations & HR Leaders – looking for real-world examples of hybrid teams (field + fully remote office) that actually work.
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People Managers in High-Turnover Industries – interested in building a stronger culture and engagement with frontline teams.
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Founders Feeling Overworked – who want to understand how remote executive assistants can help them reclaim time and focus.
Mentioned Links:
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Connect with Cory on LinkedIn
https://www.linkedin.com/in/corybrewer/?originalSubdomain=ca -
Connect with Cory on Instagram
https://www.instagram.com/corybrew/?hl=en
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