In this episode of the RAL Room Assisted Living Podcast, Dr. Alex Schloe sits down with Peter Brissette, founder of Digital Marketing Dude, who has spent more than 20 years helping small businesses grow online and over 15 years working specifically with the assisted living industry.

Peter breaks down how residential assisted living operators can compete with larger communities and generate more qualified leads through better websites, Google reviews, local SEO, paid advertising, and emerging AI tools.

In this episode, you'll learn:

• Why your website is often the first impression families have of your community
• The key elements every assisted living website should include
• Why displaying pricing can help generate more qualified leads
• How Google reviews can dramatically impact trust and referrals
• Where operators should spend their marketing budget
• How Google Ads can help capture families actively searching for care
• How AI is changing search, SEO, and assisted living marketing
• Why video and fresh website content are becoming increasingly important
• The importance of making your marketing personal, authentic, and story-driven

Peter also shares one of his biggest pieces of advice for operators: don't just market the business—share the story behind why you care about serving seniors.

A great episode for any assisted living owner looking to improve their online presence, generate higher-quality leads, and build trust with families before they ever pick up the phone.

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