Text Agony Aunt Roz with your Cutflower Questions.

In this episode, Roz shares insightful lessons from her 15 years of flower farming, focusing on common mistakes that prevent farmers from earning a proper wage. Whether you're a seasoned grower or starting out, discover practical advice to turn your flower farm into a sustainable and profitable venture.

Key topics covered:

• The reality of earning from flower farming versus perceptions of success
• Why pricing is crucial and how to value your product correctly
• The importance of including your own labor costs in your pricing
• Growing the right flowers for your market and avoiding over-complication
• Diversifying income streams for stability
• The significance of marketing and telling your story effectively
• Building a business that supports the life you want, not just being busy
• Lessons learned from mistakes that many flower farmers face
• How to implement these insights for long-term success
  
  

To join our UK retreat being held on the 8th and 9th August click here.

• https://fieldgateflowers.kartra.com/page/newsletters
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection