Building a Premium Rum Brand: Inside House of Rum and the Rise of Modern Spirits
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Building a Premium Rum Brand: Inside House of Rum and the Rise of Modern Spirits
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What does it take to build a premium rum brand in a category still fighting outdated perceptions?
In this episode of The Drinks Entrepreneur Podcast, Alex sits down with the Dave Howarth, the founder behind House of Rum to explore how they’re reshaping the way consumers think about rum and building a brand to match. Dave also has a very interesting backstory before he entered the world of rum as well!
From positioning and storytelling to the realities of launching in a competitive spirits market, this is a deep dive into what it really takes to create a modern premium drinks brand.
They cover:
- The story behind House of Rum
- Why rum is misunderstood and how that’s changing
- Building a premium brand in a crowded spirits category
- The importance of education and storytelling
- Lessons from launching and growing a drinks business
- And, a first for the podcast, tasting 3 fantastic rums, live on the recording
Whether you're a founder, brand builder, or spirits enthusiast, this episode offers a fresh perspective on one of the most exciting categories in drinks.
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