Welcome back to the Link Live Podcast, presented by Link Creative. This week, we are broadcasting from Miami for Episode 14, officially kicking off our Miami Series. Host Lorenzo, CEO of Link Creative, is joined by Dr. Sterling, Miami’s number one concierge chiropractor and a leading voice in the modern health and wellness space.

Dr. Sterling is a powerhouse in the performance healthcare industry, having transitioned from his family’s multi-generational practice in California to founding an elite, "office-less" concierge brand in South Florida. In just over two years, he has amassed tens of thousands of followers and built a high-net-worth client base by replacing the clinical "waiting room" experience with high-end, mobile care. Dr. Sterling joins the pod to discuss the "No Plan B" mindset, the mechanics of modern concierge medicine, and how he’s helping the next generation of practitioners scale their own wellness empires.

Inside the Episode
In this conversation, Lorenzo and Dr. Sterling break down the journey from a disciplined, all-natural upbringing to scaling a modern health brand in one of the world's most competitive cities:

• The Concierge Blueprint: Dr. Sterling explains why "time" is the ultimate currency for high-performers and how he delivers elite care on boats, in offices, and at private residences.
• The "No Plan B" Jump: The mindset required to move across the country and start from scratch, leveraging social media as a digital resume to build instant credibility in a new market.
• Professionalized Hospitality: Moving beyond the "amateur" health stigma to offer comprehensive outcomes, from dry needling and cupping to specialized mobility work.
• The Wellness Entrepreneur: A look into Dr. Sterling’s mentorship program, designed to help health practitioners escape the traditional clinic grind and build their own mobile brands.
• The Blueprint for 2026: Expanding from a solo operator to a full-scale wellness team, integrating IV therapy, peptides, and the future of regenerative medicine.

DR. STERLING

Instagram: @doctorsterling

TikTok: @doctorsterling

YouTube: @doctorsterling

LORENZO COSTA | LINK CREATIVE

Website: https://linkcreativeco.com
YT: @linkcreativeco
Instagram: linkcreativeco
TikTok: linkcreativeco
LinkedIn: linkcreativeco

00:00 - Teaser & Intro

00:54 - Who is Dr. Sterling?

02:22 - From the Bay Area to Miami

03:08 - Growing Up in a Holistic Family

05:06 - Choosing Chiropractic Over Pro Soccer

07:54 - The Reality of Chiropractic School

09:35 - Moving to Miami with No Plan B

10:48 - Networking in a New City

13:31 - Early Hustle: Pop-ups & Collabs

17:03 - What is Concierge Chiropractic?

19:35 - The Most Overlooked Treatment: Mobility

21:13 - Selling Outcomes vs. Individual Visits

22:42 - The Post-COVID Health Boom

24:26 - Social Media as a Business Necessity

26:42 - Entrepreneurial Advice: "Shut Up or Do It"

28:55 - The Wellness Entrepreneur Program

32:15 - Bad Habits to Break: Inactivity & Vaping

35:05 - The Padel Obsession & Community <