Building a Custom Clothing Brand for Women From the Ground Up with Lauren Linnane
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Building a Custom Clothing Brand for Women From the Ground Up with Lauren Linnane
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Most stylists have seen the gap firsthand. A client wants something custom and the options are fast fashion off the rack or a men's tailor who adapts a suit to the female form. The fabrics are limited, the fit is a compromise, and nothing about it feels personal. That gap is exactly what Lauren Linnane set out to fill.
Lauren spent over a decade in corporate accounting in Boston before she took a buyout, moved to Milan, and started building a custom clothing brand for women from scratch. She didn't speak the language, she didn't know the supply chain, and it took close to two years of relationship building before she had the right partners to produce a single garment at the level she wanted.
In this episode of The Six Figure Personal Stylist Podcast, Lauren shares the full story of building PARLA, what the bespoke client experience looks like from first fitting to finished garment, why custom clothing for women is so rare, and how stylists can start working with a designer like her.
1:21 – Lauren's corporate background and the frustration with women's clothing options that started everything
4:22 – Why Lauren chose Milan and her early attempts to manage the supply chain from the US
7:28 – Building supplier relationships in a country where she didn't speak the language
11:32 – The personal styling experience in Milan that inspired Lauren and why she chose design over styling
14:02 – The client experience work Lauren and Nicole did together and where styling and custom clothing overlap
16:38 – The bespoke process from first call to final fitting
21:15 – What makes custom clothing for women so hard to come by and so expensive to produce
23:19 – How people react to custom pricing and the fast fashion expectation Lauren runs into
25:52 – Relationship-based marketing versus social media for high-trust businesses
31:52 – Advice for stylists who have thought about starting a fashion brand
34:54 – Lauren's upcoming trunk shows in Boston, New York, San Francisco, and London
Mentioned In Building a Custom Clothing Brand for Women From the Ground Up with Lauren Linnane
PARLA | Instagram
Booked, Profitable, and Magnetic Private Podcast
Follow Nicole on Instagram
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