Building a Brand with Betches CEO and Co-Founder Aleen Dreksler
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Building a Brand with Betches CEO and Co-Founder Aleen Dreksler
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In this episode, host Kelsey Murphy sits down with Aleen Dreksler, co-founder and CEO of Betches Media, the cultural powerhouse that began as an anonymous blog in 2011 and exploded into a multimedia empire with a reach of more than 250 million.
Aleen shares the inside story of building Betches from its scrappy, satirical beginnings into one of the most recognizable brands in internet culture. She opens up about:
The leap from pre-med student to media mogul
Sticking to your gut (and your name) even when others doubt it
Balancing friendship and business with her co-founders
Navigating the $24M+ sale of Betches to LBG Media
Why she launched her Substack, Please Advise, and the real questions women ask her most
What she predicts is next in media
Whether you’re a budding entrepreneur, a daydreamer with a big idea, or someone who just loves a good origin story, Aleen’s journey is proof that you can turn an idea into an empire.
TOOLKIT:
Follow Aleen on Instagram
Subscribe to her Substack: Please Advise: https://aleendreksler.substack.com
Learn more about Betches Media