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Building a $360K Speaking Business: From Overdose to Success with Ryan Botner

Building a $360K Speaking Business: From Overdose to Success with Ryan Botner

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Discover how Ryan Botner transformed his life and business after a near-fatal overdose to create a $360,000 speaking empire. In an industry filled with eloquent speakers, Ryan stands out with his ability to sell and market himself effectively. Drawing from twenty years of sales experience, he reveals how power hours, unyielding outreach, and personal visits fill a speaking calendar.In this episode, learn why the mantra 'money follows movement' is crucial and why most speakers face conversion rather than lead problems. Ryan shares insights into entering the US speaking market via high-leverage associations and shifts the paradigm from pitching to inviting. If you're stuck believing a better website or a speaker bureau can solve your booking woes, think again.Tune in for actionable strategies that transcend geographical boundaries, focusing on the universal principles of building reps, forging relationships, and getting clarity on your messaging. Ryan's transformative journey from minimum-wage jobs to a successful speaking career offers invaluable lessons for aspiring speakers ready to move beyond their limitations.Episode Timestamps:00:00 - Leads Versus Conversion01:22 - Ryan’s Rise And Reset05:50 - Finding Your Paid Problem07:36 - Money Follows Movement11:44 - Who To Call First14:38 - Prospecting And LinkedIn19:00 - Breaking Into Corporate21:36 - Reps And Sales Scrimmage25:27 - Listen To The Market28:09 - Low Hanging Booking Wins30:55 - Speak To Sell Offers33:32 - Coaching Fit And Contact37:13 - Wrap Up And Next EpisodeKeywords: Ryan Botner, speaking business, conversion strategy, power hours, cold outreach, speaking market, sales skills, public speaking, career transformationWant to connect with Ryan? Find him on LinkedIn: linkedin.com/in/ryan-botner-b59445239Note: Ryan's prospecting examples are largely US-specific, where associations are a far bigger part of the speaking ecosystem than in the UK or Europe. The underlying principle (reps, relationships, and getting on the phone) still applies regardless of geography.CHAPTERS:00:00 Leads Versus Conversion01:22 Ryan’s Rise And Reset05:50 Finding Your Paid Problem07:36 Money Follows Movement11:44 Who To Call First14:38 Prospecting And LinkedIn19:00 Breaking Into Corporate21:36 Reps And Sales Scrimmage25:27 Listen To The Market28:09 Low Hanging Booking Wins30:55 Speak To Sell Offers33:32 Coaching Fit And Contact37:13 Wrap Up And Next Episode4. FAQ SectionQ: What is Ryan Botner's main advice for speakers struggling to get booked?A: Ryan Botner argues that most speakers don't have a leads problem, they have a conversion problem caused by unclear messaging or under-developed offers, and that consistent prospecting activity (cold calls, LinkedIn outreach, in-person visits) is non-negotiable for building a sustainable speaking business.Q: What is Ryan Botner's close rate by lead source?A: Ryan Botner reports an 80% close rate from discovery calls booked through speaking engagements, roughly 50% from referrals, and around 30% from LinkedIn leads.Q: How did Ryan Botner get into professional speaking?A: After a career in life insurance sales and a period of addiction that led to a near-fatal overdose, Ryan Botner rebuilt his career starting with unpaid and low-paid speaking engagements before scaling to a six-figure speaking and coaching business.Q: Does Ryan Botner's advice apply outside the US?A: Much of his prospecting strategy centres on US-style trade associations, which are less prevalent in the UK and Europe. The core principles of direct outreach and relationship-building still apply, but European speakers will need to adapt the specific tactics.Visit https://strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz.Want to get coached for free on the show? Fill in the form https://forms.gle/mo4xYkEiCjqtz9yP6, and if we think your challenge could help others, we'll invite you on.For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening. Rating the show 5* on Spotify helps their algo recommend the show, so please take a moment to follow the show and leave a rating.Mentioned in this episode:Do you want to join the Known, Booked & Paid Blueprint September Case Study group?This September I'll be working with a group of 5 speakers who are already speaking but not getting the level of bookings and speaker fees that they really want. We'll work on the 3 key areas that will allow your speaking business to flourish. Since it's the founding group, there's an extra special deal on the price for joining that will never be repeated. Go to https://presentinfluence.com/kbpb ...
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