Jay Tharian did not stumble into entrepreneurship. He ran at it from every direction he could find.

He fell in love with technology as a kid, ripping apart Walkmans and figuring out how the internet worked before most people knew what it was. He went on to spend years in the restaurant industry scaling franchises and building tech infrastructure, eventually becoming a director of technology for large restaurant companies. When COVID hit, he left Dallas, moved to Oklahoma, looked around, and noticed nobody was doing residential tech support. So he built TechnoloJay from scratch in a 25-year-old Honda Accord with no financial backing, knocking on doors and shaking hands until he had a team of six, over a thousand TV installs, and a couple thousand cameras behind him.

Oh, and he also got his real estate license, sold or listed nine homes in under two years, and is currently in the final stages of beta testing a SaaS platform for real estate brokers that he has been quietly building on the side.

Jay is doing a lot. He knows it. He logs 70-hour weeks. He wakes up on Sunday nights excited about Monday. And he came to us asking one question. How do you go from small to scale?

But the more interesting question turned out to be this. How do you wind down what got you here so you can build what is actually next?

In this episode we dig into what it looks like to be in that hard middle ground where the for-now money is still paying the bills while the real vision is being built, how to stop marketing to everyone and start talking directly to the millennial brokers and business owners who are already looking for what Jay is building, and why 70 hours a week in labor is the very thing standing between where he is and where he wants to be.

Jay ended with something we keep coming back to. Iron sharpens iron. And sometimes you just need someone outside of your own head to help you see the thing that is right in front of you.

About Jay: Jay Tharian is the founder of TechnoloJay and a licensed realtor with JT Homes Group in the Oklahoma City area. He specializes in residential technology installation and is in the final stages of building a SaaS platform designed to help real estate brokers scale their operations and connect their tools. He also goes bungee jumping to decompress, which tells you everything you need to know.

Connect with him:

https://technolojay.net/

https://www.facebook.com/profile.php?id=61556009883916

https://www.instagram.com/technolojay

https://jthomesgroup.com/

https://www.facebook.com/profile.php?id=61572496858237

The Business Reality Check Podcast is your dose of clarity. Hosted by Jonna and Lori, Co-Founders of Thrive Collective. This podcast is for business owners and solopreneurs who feel burnt out and unfulfilled. They dive deep to uncover the strategic misalignment that is silently sabotaging your success. Learn to eliminate the exhaustion, anchor your foundations with intentional processes and firm boundaries, and achieve total alignment between your life, your offer, and your dream client to stop the cycle of burnout and truly thrive. Real conversations. Real problems. Real solutions.

Watch more episodes and apply to be a guest: https://www.thrivecollective.shop/podcast