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Africa is rapidly emerging as one of the world's most exciting sports markets, and this week on Sports Without Borders, hosts Mark Mancini and Karla Vazquez explore why.

Featured guest Junda Morris, founder of the Liberia Strongman Federation and a leading advocate for fitness and strength sports development across West Africa, discusses her mission to create new opportunities for athletes through leadership, entrepreneurship, and international partnerships.

The conversation examines the growth of bodybuilding, strongman competitions, and the fitness industry throughout Africa, while highlighting the important role of sports executives, event organizers, and business leaders in building sustainable sports ecosystems.

The hosts also debate whether Africa is poised to become the next major growth market for global sports, why the fitness industry has evolved into a powerful business sector, whether every athlete should learn entrepreneurial skills, and if strength sports deserve greater recognition from mainstream media.

From athlete development to sports business and leadership, this episode offers an inspiring look at how vision, determination, and innovation are helping shape the future of sports across Africa.

Sports Without Borders — Presented by All Sports Productions.
Conversations that go beyond the scoreboard with hosts Karla Vazquez and Mark Mancini.

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