Karine Lang, the founder of Lang Signature Travel and the Fine Veg Love dating community, is a master of niche business. As a 20-year vegan, she saw a gap in the market for truly ethical, luxury, and most importantly, allergy-safe plant-based travel.

In this episode, Karine details her blueprint for building a mission-driven business from the ground up:

• The Power of Trust: How her decade-long dedication to the vegan community fueled the success of her new travel venture.
• Logistics & Luxury: Learn how she makes high-end amenities, like hiring a private vegan chef in Costa Rica, surprisingly affordable for group travel.
• Vetting for Values: Her strict process for choosing only the most ethical partners and why she personally vets every destination.
• Entrepreneurial Grit: Karine shares why consistency is the number one secret to generating leads in the small plant-based market and offers her key advice for new vegan entrepreneurs.

If you're looking for inspiration on how to turn deep personal passion into a successful, specialized business, this episode is essential listening.

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