エピソード

  • 7 Interview Biases Costing You Customers (And How to Fix Them)

    7 Interview Biases Costing You Customers (And How to Fix Them)
    2025/12/18
    In this episode of the Building Great Tech podcast, hosts Simon Hook and Anastasija Krysa outline the top 7 interview biases that are stopping you and your startup from getting accurate user feedback! 86% of startups dismiss the most important feedback! Are you putting your efforts in the wrong place? Interview bias can cuase founders to validate their vision and NOT satisfy what user actually need. Simon and Anastajia outline the most dangerous biases and offer specific solutions to help you maximise your feedback! Follow us on Linkedin! https://www.linkedin.com/in/anastasijakrysa/ https://www.linkedin.com/in/simonvhook/ Building Great Tech is the podcast that helps mission-driven tech businesses become more profitable and customer-focused. Whether you're just starting out or optimising what you’ve already built, each episode helps you drive conversion, retention, and real business growth. We dive into customer-focused strategies, killer product experiences, ethical tech, team dynamics, and smart roadmaps. Expect expert interviews, startup case studies, and practical advice to help make your tech profitable, scalable, and deeply aligned with your mission. Build better tech. Serve more customers. Scale with purpose.
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    31 分
  • AI Hype Vs Reality

    AI Hype Vs Reality
    2025/12/11
    In this episode of the Building Great Tech podcast, hosts Simon Hook and Anastasija Krysa delve into a recent report by HSBC that raises eyebrows about the financial sustainability of OpenAI and the broader AI industry. With claims that OpenAI may require a staggering $207 billion by 2030 just to continue operating at a loss, Simon and Anastasija explore whether AI is genuinely transformative or merely a bubble waiting to burst. They discuss the contrasting timelines for Artificial General Intelligence (AGI), the current profitability of AI companies, and the implications of AI on the workforce. Join them as they cut through the hype and examine the reality of AI's impact on technology and society. Simon highlights the staggering claim from HSBC that OpenAI will need to raise at least $207 billion by 2030 just to continue operating while still losing money, prompting a discussion on the sustainability of AI companies. Anastasija reflects on the insights shared by Jolene, the former Meta AI chief, who emphasises that rather than replacing jobs, AI will enhance workforce capabilities, suggesting a more realistic timeline for AI's impact on the job market. Simon and Anastasija conclude that while AI technology is revolutionary, the short-term impact may be limited, and real companies with solid product-market fit will ultimately prevail, regardless of their use of AI. Follow us on Linkedin! https://www.linkedin.com/in/anastasijakrysa/ https://www.linkedin.com/in/simonvhook/ Building Great Tech is the podcast that helps mission-driven tech businesses become more profitable and customer-focused. Whether you're just starting out or optimising what you’ve already built, each episode helps you drive conversion, retention, and real business growth. We dive into customer-focused strategies, killer product experiences, ethical tech, team dynamics, and smart roadmaps. Expect expert interviews, startup case studies, and practical advice to help make your tech profitable, scalable, and deeply aligned with your mission. Build better tech. Serve more customers. Scale with purpose.
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    28 分
  • How Social Biases Trick You into Shipping The Wrong Product

    How Social Biases Trick You into Shipping The Wrong Product
    2025/12/04
    In this episode of the Building Great Tech podcast, hosts Simon Hook and Anastasija Krysa delve into the critical topic of cognitive and social biases that can significantly impact product development in the tech industry. They explore how these biases often lead founders to make decisions based on peer influence rather than genuine customer needs, highlighting cautionary tales like Quibi. The discussion covers various biases, including the bandwagon effect, authority bias, and the halo effect, and how they can distort perceptions of user feedback. Simon and Anastasija also share practical strategies to overcome these biases, ensuring that tech leaders can create products that truly resonate with their target audiences. Tune in for valuable insights that could reshape your approach to product development! Simon highlights the cautionary tale of Quibi, illustrating how the founders prioritised social proof over actual customer needs, leading to their eventual failure despite significant investment. Anastasija shares a fascinating experiment by Dr. Todd Ross, demonstrating how participants unconsciously adjusted their ratings of attractiveness based on group feedback, showcasing the power of social influence. Simon and Anastasija discuss the importance of diverse user panels, emphasising that recruiting users from different backgrounds can help uncover hidden biases and ensure that product development is informed by a broader range of perspectives. Follow us on Linkedin! https://www.linkedin.com/in/anastasijakrysa/ https://www.linkedin.com/in/simonvhook/ Building Great Tech is the podcast that helps mission-driven tech businesses become more profitable and customer-focused. Whether you're just starting out or optimising what you’ve already built, each episode helps you drive conversion, retention, and real business growth. We dive into customer-focused strategies, killer product experiences, ethical tech, team dynamics, and smart roadmaps. Expect expert interviews, startup case studies, and practical advice to help make your tech profitable, scalable, and deeply aligned with your mission. Build better tech. Serve more customers. Scale with purpose.
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    1 時間 1 分
  • Building What You Like vs. What Customers Need: Tech Founder Bias Patterns

    Building What You Like vs. What Customers Need: Tech Founder Bias Patterns
    2025/11/27
    In this episode of the Building Great Tech podcast, hosts Simon Hook and Anastasija Krysa delve into the uncomfortable truth that 72% of startups fail not due to poor products, but because they fall in love with ideas that are misaligned with market needs. They explore the concept of cognitive biases, particularly how these mental shortcuts can sabotage decision-making for founders. From confirmation bias to the availability heuristic, Simon and Anastasija discuss various biases that can cloud judgement and lead to misguided strategies. They also share practical strategies to combat these biases, emphasising the importance of structured decision-making processes and seeking diverse perspectives. Tune in to discover how to outsmart your own instincts and build a more resilient startup. Simon highlights that 72% of startups fail not due to poor products, but because they fall in love with ideas that are misaligned with market needs, emphasising the importance of understanding cognitive biases in decision-making. Anastasija discusses the dangers of confirmation bias, noting that 67% of startup founders only seek information that validates their existing beliefs, which can lead to ignoring valuable contradictory data. Simon and Anastasija introduce the concept of a pre-mortem analysis as a strategy to combat cognitive biases, encouraging founders to imagine their product has failed and brainstorm potential reasons before making major decisions. Follow us on Linkedin! https://www.linkedin.com/in/anastasijakrysa/ https://www.linkedin.com/in/simonvhook/ Building Great Tech is the podcast that helps mission-driven tech businesses become more profitable and customer-focused. Whether you're just starting out or optimising what you’ve already built, each episode helps you drive conversion, retention, and real business growth. We dive into customer-focused strategies, killer product experiences, ethical tech, team dynamics, and smart roadmaps. Expect expert interviews, startup case studies, and practical advice to help make your tech profitable, scalable, and deeply aligned with your mission. Build better tech. Serve more customers. Scale with purpose.
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    46 分
  • Lovable & AI - The fastest way to lose your money if you don’t know what you are building

    Lovable & AI - The fastest way to lose your money if you don’t know what you are building
    2025/11/20
    In this episode of the Building Great Tech podcast, hosts Simon Hook and Anastasija Krysa delve into the rapidly evolving landscape of AI coding tools, projected to grow from $6 billion in 2024 to over $25 billion by 2030. They discuss the exciting potential of platforms like Lovable and Blink, which empower non-technical founders to bring their ideas to life through natural language prompts. However, Simon and Anastasija also highlight the critical challenges that come with relying solely on AI for product development, including the high abandonment rate of apps and the importance of human context and validation. Tune in as they explore the limitations of AI tools, the significance of effective prompting, and share a six-step validation process to ensure that your builds resonate with real users. Whether you're a seasoned founder or just starting out, this episode is packed with insights to help you navigate the intersection of AI and product development. Simon and Anastasija discuss the transformative potential of AI coding tools like Lovable and Blink, highlighting how they empower non-technical founders to bring their ideas to life, but emphasise that success still requires a deep understanding of customer needs. Follow us on Linkedin! https://www.linkedin.com/in/anastasijakrysa/ https://www.linkedin.com/in/simonvhook/ Building Great Tech is the podcast that helps mission-driven tech businesses become more profitable and customer-focused. Whether you're just starting out or optimising what you’ve already built, each episode helps you drive conversion, retention, and real business growth. We dive into customer-focused strategies, killer product experiences, ethical tech, team dynamics, and smart roadmaps. Expect expert interviews, startup case studies, and practical advice to help make your tech profitable, scalable, and deeply aligned with your mission. Build better tech. Serve more customers. Scale with purpose.
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    50 分
  • Unlocking $100 Billion: Why Tech Needs to Embrace Older Users!

    Unlocking $100 Billion: Why Tech Needs to Embrace Older Users!
    2025/11/13
    In this episode of the Building Great Tech podcast, hosts Simon Hook and Anastasija Krysa delve into a crucial yet often overlooked market segment: older users. With an astonishing $100 billion left untapped by tech companies each year, the duo explores the immense wealth and spending power held by senior citizens. They discuss the psychological barriers that lead tech companies to neglect this demographic and share insights on how to create inclusive, age-friendly experiences without the need for massive redesigns. Through engaging anecdotes and practical advice, Simon and Anastasija highlight the importance of catering to older users, revealing how doing so can unlock significant growth opportunities for tech businesses. Tune in to discover how to make your platform more accessible and appealing to this vital audience. Anastasija highlights the significant wealth held by older generations, noting that Baby Boomers and Gen X together control about 78% of total household wealth in the US, emphasising the missed opportunity for tech companies to tap into this lucrative market. Simon shares his observations of how older users interact with technology, illustrating the challenges they face, such as understanding interactive elements and navigating interfaces, which can lead to frustration and confusion. Anastasija discusses her mother's successful use of an AI language learning app, demonstrating that when technology is designed well, it can effectively cater to older users, debunking the myth that they cannot adapt to modern tools. Follow us on Linkedin! https://www.linkedin.com/in/anastasijakrysa/ https://www.linkedin.com/in/simonvhook/ Building Great Tech is the podcast that helps mission-driven tech businesses become more profitable and customer-focused. Whether you're just starting out or optimising what you’ve already built, each episode helps you drive conversion, retention, and real business growth. We dive into customer-focused strategies, killer product experiences, ethical tech, team dynamics, and smart roadmaps. Expect expert interviews, startup case studies, and practical advice to help make your tech profitable, scalable, and deeply aligned with your mission. Build better tech. Serve more customers. Scale with purpose.
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    45 分
  • Shiny Object Syndrome: Why Tech Founders Chase Trends That Don't Pay Off

    Shiny Object Syndrome: Why Tech Founders Chase Trends That Don't Pay Off
    2025/11/06
    In this episode of the Building Great Tech podcast, hosts Simon Hook and Anastasija Krysa delve into the phenomenon of shiny object syndrome that often plagues tech founders. With over 17 years of experience in the tech space, they explore why many businesses are drawn to the allure of new ideas and trends, despite the fact that a staggering 64% of tech leaders report seeing no return on investment from cutting-edge technologies like AI. Simon and Anastasija discuss various trends, from gamification to the metaverse, and share real-life examples of when these innovations succeeded and when they fell flat. They also introduce a validation framework designed to help founders avoid costly mistakes and focus on what truly adds value to their customers and their business. Tune in for insights that could save you from the costly trap of chasing the latest tech fads without a clear purpose. Simon and Anastasija discuss the allure of gamification, highlighting its effectiveness in contexts like fitness apps but cautioning against its misuse in serious applications like loan applications, where it may not resonate with stressed users. The hosts reflect on the hype surrounding the Metaverse, noting how many companies invested heavily in it without clear user demand, ultimately leading to significant financial losses, particularly for Meta. Simon and Anastasija emphasise the importance of focusing on existing features and making incremental improvements, sharing a success story where optimising error messages led to a 154% increase in user sign-ups, demonstrating that small changes can yield substantial results. Follow us on Linkedin! https://www.linkedin.com/in/anastasijakrysa/ https://www.linkedin.com/in/simonvhook/ Building Great Tech is the podcast that helps mission-driven tech businesses become more profitable and customer-focused. Whether you're just starting out or optimising what you’ve already built, each episode helps you drive conversion, retention, and real business growth. We dive into customer-focused strategies, killer product experiences, ethical tech, team dynamics, and smart roadmaps. Expect expert interviews, startup case studies, and practical advice to help make your tech profitable, scalable, and deeply aligned with your mission.
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    58 分
  • How To Make Customers AWARE of Your Features - App and UX Design

    How To Make Customers AWARE of Your Features - App and UX Design
    2025/10/30
    In this episode of the Building Great Tech podcast, hosts Simon Hook and Anastasija Krysa delve into the intriguing phenomenon where only 20% of product features are actively used by customers, leaving a staggering 80% underutilised. They explore the reasons behind this discrepancy and discuss effective strategies to enhance feature awareness among users. Through engaging conversations, Simon and Anastasija share personal experiences with various applications, highlighting the importance of contextual triggers, progressive disclosure, and clear communication in feature updates. Tune in to discover actionable insights that can help you improve user engagement and maximise the value of your product features. Simon and Anastasija discuss how Starling Bank effectively communicates new features to users through concise emails and in-app notifications, ensuring that updates are relevant and easily accessible within the user journey. Anastasija shares her experience with the British Airways app, highlighting the confusion caused by outdated features like faxing boarding passes, which raises questions about the relevance of certain functionalities in modern applications. Follow us on Linkedin! https://www.linkedin.com/in/anastasijakrysa/ https://www.linkedin.com/in/simonvhook/ Building Great Tech is the podcast that helps mission-driven tech businesses become more profitable and customer-focused. Whether you're just starting out or optimising what you’ve already built, each episode helps you drive conversion, retention, and real business growth. We dive into customer-focused strategies, killer product experiences, ethical tech, team dynamics, and smart roadmaps. Expect expert interviews, startup case studies, and practical advice to help make your tech profitable, scalable, and deeply aligned with your mission.
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    45 分