In this episode, Rosa sits down with CTRL Group co-founders Deshawndra' "Dray" Ray and Ann Hardin, two members of a bold founding team behind Louisville's newest creative agency and marketing collective. CTRL Group is redefining brand visibility through event curation, experiential media, and influencer marketing, connecting local brands, creators, and communities through experiences that are authentic, cultural, and community driven.

Dray and Ann share the story behind this Louisville startup, how their community building approach is changing brand strategy for Black owned businesses and women entrepreneurs, and what the city's rising creative scene looks like from the inside.

In this episode:

• What makes CTRL Group different from a traditional creative agency
• Building influencer partnerships and creator storytelling that actually converts
• Why community driven marketing is the future of brand activation
• Supporting Louisville women in business and young professionals through intentional partnership
• The March 27 launch event at Goodwood Whiskey Row

Catch CTRL Group - The Launch:

RSVP here📅 March 27 | 6–9 PM📍 Goodwood Whiskey Row, 121 W Main St, Louisville, KY

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