Chief of Staff and crisis communication expert Jeff Evans shares lessons from working in the California legislature, discussing the importance of building relationships across the aisle and handling unexpected crises. He explains the difference between narrative framing and spin, and gives practical tips for leaders communicating in the first 24 hours of a crisis using a four-step framework: what we know, what we don’t know, what we’re going to do, and when we’ll update. They also cover real examples like the Boeing 737 MAX crisis, Southwest Airlines' business model changes, and handling tough school policy situations.

Link Mentioned:
Jeff Evan’s Website

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Who Am I?
If we haven’t met before - Hi👋 I’m Emily, Chief of Staff turned Executive Leadership Coach. After a thrilling ride up the corporate ladder, I’m focusing on what I love - working with people to realize their professional and personal goals. Through my videos here on this channel, books, podcast guest spots, and newsletter, I share new ideas and practical and tactical tools to help you be more productive and build the career and life you want.

Time Stamps:
01:43 Bipartisan Relationships

04:17 Narrative Framing vs Spin

06:55 Crisis Statement Framework

08:42 Precision Builds Credibility

13:47 Small Credibility Killers

15:43 Clarity Precision Narrative Model

19:13 Loglines and Lincoln Script

22:29 Leadership Logline Basics

25:18 Clarity In Crisis Comms

27:41 Tone Deaf Rulebook Lesson

35:16 Change Narratives And Alignment